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In the GDS-Index white paper The Iceberg just published in Research, Finland’s Visit Espoo is committing to serve only locally-produced vegetarian food and sustainable fish to association delegates. Would you ever serve only vegetables and fish to your event attendees? Would they accept such a proposal? From editor’s blog at Association Meetings International…
The Huntington Convention Center of Cleveland is the latest venue to be farming produce onsite for the consumption of its visitors. The project, called “The Real FarmVille”, grows tomatoes, corn, mesclun and peppers. There are also chickens, pigs and even bees, not just for honey but for scientific study as well. From PCMA…
Events have the potential to make a lasting impact on organisations that plan and own them, participants attending them, and communities hosting them. A focus on legacy at every stage is therefore essential. Karen Kotowski, CEO of the Events Industry Council, offer five criteria for creating the right community impact. From PCMA…
Jeff Chase is Vice President of Sustainability at Freeman and the PCMA Education Foundation’s 2018 Community Advocate of the Year. He’s a fierce champion of lowering the amount of waste major events send to landfill and getting the sector committed to recycling. Green-minded clients now make up $400 million of Freeman’s business. From PCMA…
IMEX 2018 is currently underway in Frankfurt. One of the greatest meetings industry exhibitions, the event also showcases key trends and advancements in the sector. The Iceberg’s favourite topic, legacy, is the main theme this year, but also making headlines are: event tech, wellness, live and experiential, and CSR and sustainability. From tmf dialogue marketing…
The Iceberg has previously covered the legacy created by Calgary for the International Play Association World Conference. Now delegates at the World Economic Forum in Davos, Switzerland, have also taken time out to talk about play. Unilever, LEGO Foundation and IKEA Group founded the Real Play Coalition in partnership with National Geographic. From PCMA Convene…
TED has just announced The Audacious Project, which will apply a startup funding model to bold, new philanthropic legacy projects every year. According to the press release, it is a “joint endeavor housed at TED, to surface and fund critical ideas that have the potential to impact millions of lives”. From PCMA Convene…
Corporate social responsibility initiatives are becoming an increasingly important element of incentive programmes. They drive employee engagement and build corporate culture. From ordering 800 garments for a gala evening, helping locals to buy an industrial sewing machine and start a business, to rebuilding a school, creating such legacies can be powerful, authentic and transformative. From motivate…
The International Play Association supports “every child’s right to play and to promote healthy, high-quality play opportunities and environments”. When the manager of recreation for the north and east region of the City of Calgary was approached to host its world conference, her boss said “I want to do something that’s meaningful”. From Boardroom…
The holiday season is a time we should all be thinking about those less fortunate than ourselves. So what better story now to tell than the charitable legacies offered by several major US convention centres during Thanksgiving… the last time that turkey was on the menu? Go and do likewise. From PCMA…
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