Host Destination: Germany

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German Convention Bureau Releases Latest ebx.lab Report on Future Evolution of Meetings

This white paper is a timely contribution to the business events ecosystem. The insight gained from three ebx.lab editions is clear: the challenges facing stakeholders across the business events ecosystem are far more similar than expected, and the most effective solutions emerge where knowledge, data, perspectives, and resources are brought together through genuine collaboration.

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Germany’s Messe Industry Reports €30 Billion Annual Direct Impact

The German Trade Show industry contributes around €30bn annually to Germany’s economic output and safeguards at least 280,000 jobs, according to a recent report from the economic research institute Prognos, commissioned by the Association of the German Trade Fair Industry (AUMA). The study is based on surveys of over 33,700 visitors and 17,700 exhibiting companies…

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Eva Klinger

Director Sales & Marketing Guest Events, Messe Frankfurt

Website: View website

Eva started her career in the travel industry working as a Manager/Director for Thomas Cook and American Express Business Travel. After 6 years abroad in Ghana and Malta as an expatriate and family time she started working for Messe Frankfurt visitor services in 2006. After different roles and accompanying various projects within the visitor service…

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A German Perspective on Global Event Trends in 2026

VOK DAMS, one of Germany’s top (and globally-operating) corporate event organising companies, predicts the biggest trends for the coming year. Events will become even more strategically important in companies’ marketing and communication mixes, as the attention economy and community-building challenges become central concerns of companies both large and small.

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18 May 2026

ICCA Plenary @ IMEX Frankfurt 2026, Germany

ICCA will be present at IMEX in Frankfurt, the largest tradeshow in Europe for the meetings and event industry. With the Global Advocacy Alliance, ICCA aims to equip attendees with practical knowledge and tools to effectively advocate for the event sector’s interests, ultimately contributing to its growth and recognition.

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18 May 2026

Specialist Education @ IMEX Frankfurt 2026, Germany

At IMEX, the free professional education program includes 150+ in-depth seminars, hands-on workshops and specialist forums at each show, covering a wide range of industry insights, trends, and best practices. Spark your imagination at groundbreaking keynotes, soak up fresh ideas from experts and innovators, keep up with the latest event tech, polish your professional skills.

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Kai Hattendorf Joins jwc Consultancy as Managing Partner

From Exhibition World: International consultancy for the for the exhibition and conference industry, Germany-based jwc GmbH, has announced a shake up in its management structure that sees former UFI CEO and MD Kai Hattendorf join as managing partner, and founder Jochen Witt transition to executive chairman. The leadership changes include Sebastian Witt also named as…

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A German-British Messe Alliance

This unique business partnership case study from the world of exhibitions has a wide range of potential lessons for all sectors of the business events industry, not just for other trade show organisers. “What got us here will not get us there” has become an MBA cliche, but in this case Messe München and the…

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Patient Inclusion Takes Centre Stage at ICCA’s Future of Healthcare Meetings 2025

This excellent overview of the conference discussions and presentations by Boardroom’s Vicky Koffa highlights key concerns and opportunities facing organisers of medical meetings, and points the way towards the sector’s future evolution, where patients may have just as much of a voice as researchers and practitioners, and impact and outcomes are the most important metrics.

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28 May 2026

CityDNA | 15th City Cards Expert Meeting 2026, Hamburg, Germany

This one-and-a-half-day event provides attendees with a unique opportunity to meet and network with European colleagues managing city cards schemes, to share knowledge and insights to stay ahead of the latest market trends & anticipate customers’ needs, helping participants to grow their business in a sustainable way as well as strengthening their professional expertise.

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17 May 2026

AIPC Sales and Marketing Summit 2026, Frankfurt, Germany

Participants gain insights into current issues, industry trends, and key customer perspectives, setting the stage for intense competition on the IMEX show floor. The Summit creates a global forum to assess key market challenges and develop innovative strategies, bringing together over 50 senior-level convention centre executives, client representatives, and marketing specialists.

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GCB and Fraunhofer IAO are Launching Research Centre for Future Meeting Studies

From Meetings International: The German Convention Bureau (GCB) and the Fraunhofer Institute for Industrial Engineering IAO have announced the launch of their new Research Centre for Future Meeting Studies (RCFMS). The Research Centre builds on and continues the work of the “Future Meeting Space” innovation network, which was initiated by the two organisations back in…

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19 May 2026

IMEX Frankfurt 2026, Germany

IMEX Frankfurt is where the global meetings, events and incentive travel industry comes together annually for the largest trade show of its kind in Europe. Where 4,500-plus global meeting planners connect with 3,100 suppliers from across the world, building powerful working relationships—to create better events, meetings and experiences.

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17 May 2026

AIPC Sales and Marketing Summit 2026, Frankfurt, Germany

Participants gain insights into current issues, industry trends, and key customer perspectives, setting the stage for intense competition on the IMEX show floor. The Summit creates a global forum to assess key market challenges and develop innovative strategies, bringing together over 50 senior-level convention centre executives, client representatives, and marketing specialists.

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TOPOSOPHY Whitepaper: Politics, Perception & Travel

Tourism faces constant challenges, but political instability has emerged as a critical disruptor. How do political shifts affect travellers and how can destinations stay resilient? TOPOSOPHY’s research, based on a 6-country survey and case studies, explores traveller perceptions and offers smart strategies for destinations to build trust and adapt, whether facing a crisis or preparing…

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What if your Convention Centre Didn’t Just Book Events – but Authored Them

David Adler calls for the USA (and by implication, many other countries) to emulate the long-term strategic thinking behind Germany’s Messe-model success story. Trade show venues should be seen as intellectual infrastructure, creating and taking ownership of world-leading events that reflect the business and scientific strengths of the host city. From Gathering Point News…

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“Fractured Globalisation” Changes the Rules of the Game

Held during the 2025 IMEX Policy Forum in Frankfurt, this high-level interview with urbanist, author and global advisor Prof Greg Clark CBE FAcSS provides essential geopolitical and socioeconomic context for understanding the future potential direction of Business Events and what destinations that wish to strengthen their competitive positioning need to do. “A multiplication of opportunity…

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Shaping the Future of Robotics in Stuttgart

From Boardroom: This past March, Stuttgart played host to the European Robotics Forum (ERF) 2025, marking the first time in its fifteen-year history that Europe’s premier robotics and AI gathering took place in Germany. More than 1,500 participants from research, industry, and government convened at the Kultur- & Kongresszentrum Liederhalle, cementing the region’s reputation as…

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Hattendorf: “It’s Time for Us to Up Our Game”

Ex-UFI CEO turned industry thought-leader Kai Hattendorf was ubiquitous at this year’s IMEX, challenging the industry to up its game in terms of global advocacy, arguing that this is even more critical than ever during a time of geopolitical flux and uncertainty, and then eloquently demonstrating in a series of interviews how to frame the…

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