As the world’s population grows, the percentage of people living in cities is rising steadily. The future success of humanity is therefore more and more tied to, and even defined by, the future success of the city as a model. In that, of course, business events have a critical role to play.

Professor Greg Clark has advised over a hundred cities and twenty national governments on their urban development. A regular speaker at conferences and conventions, the author sees meetings as catalysts, cities ideally “using business events as transition mechanisms from one kind of economy into another, and also using business events as a kind of platform for the convening power of a city to demonstrate its commitment to innovation, to change, to sustainability, and to new kinds of approaches.”.

Professor Greg Clark, Global Advisor on Cities.

Professor Clark was speaking at Iceberg partner AIME (the Asia Pacific Incentives and Meetings Event) in Melbourne this February. His session was part of the invitation-only Leaders Forum. Here is it in full.

Professor Clark’s AIME 2020 Leaders Forum session in full.

IMEX 2017: A View of the City (Iceberg video)

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