Archives: Events
Global Conflicts Impact 2 in 3 International Meetings, Report Organisers
From IAPCO: The results of the Global Socio-Political Impact Survey of 2025 which was issued by the International Association of Professional Congress Organisers (IAPCO), in collaboration with the National PCO Association Task Force members and global Strategic Partners, show two-thirds of respondents (59.53%) reported that global conflicts have impacted their ability to plan or host…
VisitBritain Association Conference #2: Impact is the Future
The second edition of the VisitBritain Business Events Association Conference, held at the ICC Wales 11-13th February, revealed the extent to which the sector has adopted the new impact & sustainability narrative – and tools – for effective congress bidding by the organisation’s key partners and stakeholders. This video of the event titled ‘Bid for…
IAPCO: Storytelling is Key to Advocacy
IAPCO is the global community for accredited PCOs. At AIME in Melbourne this year, the organisation’s immediate past president and CEO of ICMS Pty Ltd, Sarah Markey-Hamm, shares the importance of curiosity in achieving the most potent outcomes – and storytelling – being sought from the organisation’s member-facilitated events. Markey-Hamm and the organisation’s PR lead,…
How the Grown Ups Approach Event Legacy
The 7-times winner of the 8 GDS-Index Awards for Leadership, the city of Gothenburg in Sweden, share this long-awaited series from The Iceberg into the DMOs 3-part framework which provides a systematic approach to realising impact from business & professional events; The Gothenburg Way to Legacy… In this 4-part mini-series, we begin with an introduction…
Australia Sets Blueprint for Advocacy
The Australian Business Events Association (ABEA) broke new ground when it successfully brought all industry organisations and stakeholders under one umbrella organisation. In so doing, its CEO, Melissa Brown, has the mandate to craft the message conveyed to government – across all departments. As its chair, Peter King, reminded The Iceberg when the association was…
HIV Glasgow: Growing Grumpy Gracefully
HIV Glasgow, the HIV Drug Therapy Conference held in the medical hub city, has become the curator of data, the summary of knowledge from other international conferences focussed on the treatment and prevention of HIV and AIDS. But the legacy is truly unique… The 2025 edition revealed the circularity of a non-profit event dedicated to…
AIMEX Legacy Set for $AUS Billions
“It’s more than a visitor economy,” says Damien Kitto, CEO of Business Events Adelaide. And the benchmarking and KPIs that track the impact data of events reveal metrics that extend far beyond the consumption economy of events hosted in the South Australian capital. The reason lies in the value sought by the Department of Trade…
ISPIM: Spawning a Whole Generation of Innovators in Africa
17-19th March 2025, Cape Town. The International Society for Professional Innovation Management (ISPIM) arrives into the Western Cape in pursuit of transformative social and innovation legacies for the forgotten continent of Africa. 150 innovation professionals from 29 countries connect through 75 presentations and workshops with Africa`s academic, consulting, and research communities. Its mission – to…
Emerging Opportunities in a Transformative Events Landscape
By Matthias Schultze, Managing Director, German Convention Bureau: How Business Events Can Adapt to Megatrends and Unlock Future Business Potential Business events remain vital arenas for innovation and strategic dialogue. Yet, in a rapidly changing world shaped by technological, societal and environmental shifts, these platforms are undergoing transformation themselves. In its most recent research phase,…
The Future of Destination Management: Balancing Tourism, Community, and Sustainable Growth
From 1TourismWorld: Jane Cunningham, Director of European Engagement at Destinations International, highlights a pivotal shift in destination management toward community-focused stewardship. She emphasizes prioritizing citizens’ interests, ensuring tourism contributes positively to local life rather than becoming a burden. Cunningham advocates engaging communities in tourism planning and aligning visitor experiences with residents’ values, promoting sustainable growth….
Legacy isn’t What’s Left Behind—it’s What’s Built from the Beginning
From Centre for Events & Festivals: What if we’ve been measuring the value of the Olympic Games all wrong? For decades, critics and champions of mega-events have sparred over their economic and social impact. Are they a catalyst for sustainable change—or just a two-week spectacle with ballooning costs? But maybe we’re asking the wrong question….
What’s in a Name?
MICE/BE/CVB/LINK veteran Gary Grimmer reinvigorates an age-old challenge: we may understand and are able to communicate the scale and range of impacts that our events deliver for destinations, organisations, attendees and society at large, but what is the best way to present our sector to policymakers and other non-insiders? Is it possible or even desirable…
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