“It’s more than a visitor economy,” says Damien Kitto, CEO of Business Events Adelaide.
And the benchmarking and KPIs that track the impact data of events reveal metrics that extend far beyond the consumption economy of events hosted in the South Australian capital. The reason lies in the value sought by the Department of Trade & Industry until recently when reporting extended to the ultimate state power base – the Premier’s office. Kitto’s team are targeting events that align to key industry vertical sectors in pursuit of research and development opportunities – including the renewable energy and de-carbonisation sectors – that government have identified for growth.
The agricultural and resources hub of Australia has underscored its commitment to green energy by securing a 5-event contract to host AIMEX, the Asia Pacific International Mining Exhibition beginning in September of this year running through to 2033. Kitto shares the impact anticipated, and the rationale for intellectual capitalism…
Kitto: “The future of the industry is green energy”
More about AIMEX here
