IAPCO is the global community for accredited PCOs. At AIME in Melbourne this year, the organisation’s immediate past president and CEO of ICMS Pty Ltd, Sarah Markey-Hamm, shares the importance of curiosity in achieving the most potent outcomes – and storytelling – being sought from the organisation’s member-facilitated events. Markey-Hamm and the organisation’s PR lead, Felicity Zadro, explain the points of difference – and value – between peer-reviewed & accredited PCO’s, and those that are not.
Zadro: IAPCO members are in a constant improvement mentality
Key to Markey-Hamm’s message is the need to break out of the industry bubble – from the echo-chamber of industry to mainstream media where influence on policy and investment is most needed. Her sign off; “How many collaborations ended up in Nobel prizes for science that met at a conference?” she asks.
Let the storytelling begin.
More from IAPCO here
