Category: Case Studies

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A Summit Empowering Young Leaders for Global Impact

Destination Canada’s three-year Legacy & Impact Study highlights the long-term economic, social and environmental benefits of major events hosted in Canada. This case study examines the legacy of the One Young World (OYW) Summit, held in Montréal/Tiohtià:ke from September 18 to 21, 2024. Connecting emerging leaders from around the globe, the Summit catalyzed youth-led action…

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WEC 2024: Advancing Global Education in Endodontics & Championing Preventative Care

At ICCA Congress 2025, Conference Ambassador Professor William McLean presented the legacy story of the World Endodontic Congress (WEC) 2024, a finalist in the Incredible Impacts Programme 2025. Hosted by the International Federation of Endodontic Associations (IFEA) and British Endodontic Society (BES), WEC 2024 in Glasgow, Scotland, harnessed creative, engaging activities to boost oral health…

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Autism Europe Congress 2025: Championing Inclusive Event Design

The 14th Autism Europe Congress (AEC 2025) has been recognised for its societal impact, earning the 2025 Incredible Impacts Seed Grant Award from ICCA and BestCities. The Congress, held in Dublin in September, in partnership with AsIAm and Fáilte Ireland, focused on accessibility and meaningful inclusion for autistic people, with the programme and event design…

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Press Release Case Study: Joint ICOE and OEE Ocean Energy Conference comes to The Hague in 2026

This press release from The Hague & Partners is included under “Case Studies” because it is an excellent example of how to communicate the “below the waterline” impacts of international meetings (as opposed to focusing on direct delegate and organiser expenditure), and how these impacts align with a destination’s intellectual capital strengths and economic development…

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A German-British Messe Alliance

This unique business partnership case study from the world of exhibitions has a wide range of potential lessons for all sectors of the business events industry, not just for other trade show organisers. “What got us here will not get us there” has become an MBA cliche, but in this case Messe München and the…

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The Silent Summit That’s Redefining Power: Inside YPO’s Deal-First Gathering in Los Angeles

David Adler deconstructs the unique outcome-oriented elements that Young Presidents Organisation has incorporated in their Global Business Summit, with invaluable lessons for any organisers focused on how to maximise the deal-making and relationship-building elements of their own events. Read the GatheringPoint.News article here

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Incredible Impacts Programme Illustrates the Importance of Designing Intentional Outcomes

Hip replacements in Africa, domestic violence abatement in Mongolia, autism inclusivity, First People’s engagement, public health structural transformation – the wide-ranging case studies highlighted in this Boardroom article have one thing in common: a shift from “recognising” the impact of events, to partnerships between organisers and destinations that proactively plan for positive outcomes and long-term…

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IGC 2024 Dublin: Celebrating a World of Difference, Creating a Lasting Legacy

In August 2024, Dublin became the global capital of geography. The 35th International Geographical Congress (IGC 2024) brought 2,654 delegates from 74 countries and five continents to Dublin City University (DCU) for a week-long celebration of research, collaboration, and connection under the theme “Celebrating a World of Difference.” The conference was supported by Fáilte Ireland,…

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Age-Friendly Gothenburg Makes Winners Out of 8,000 Athletes Attending WMAC

Gothenburg used the city’s progressive social objectives and programmes, its membership of WHO’s Age Friendly Cities & Communities network, and the city’s 400th anniversary to successfully bid to host the 2024 World Masters Athletics Championship. The result: inspiration for local citizens to live healthier lives, lifelong friendships forged amongst the over 8,000 athletes in categories…

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Incredible Impacts Programme Helps International Papillomavirus Society Increase Its Societal Impact

IPVC won the Incredible Impacts Programme Seed Grant for its advocacy and engagement programmes at IPVC 2024 in Edinburgh, resulting in a nationwide HPV information hub reaching thousands of people across Scotland, involving over 1,200 students in educational workshops, and embedding HPV education into numerous academic and community programmes. Now this initiative will extend into…

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Koelnmesse Launches Tool Demonstrating Carbon-Efficiency of Trade Shows vs Individual Business Trips

In a world where sustainability and the climate crisis will be ever-higher on the agenda, business events organisers are certain to face growing calls to demonstrate why and how their activities help reduce overall carbon emissions, to justify the carbon-cost of their attendees’ travel. This is a great early example of taking an evidence-led approach…

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Global Conferences Vitalise Global Health Campaigns

The latest FIP (International Pharmaceutical Federation) Congress in Copenhagen launched a major campaign to address the global scourge of AMR (antimicrobial resistance), incorporating robust data collection, dissemination of best practice, and support for advocacy campaigns to influence policy worldwide.   During the plenary session ‘Acting together for One Health: Strengthening global collaboration to combat AMR’,…

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Building a Human-Centred Future for AI in Zurich

This article provides an outline of the key steps cities need to take to create their own international events that can meet priority economic development goals: identify unique intellectual assets; coordinate disparate stakeholders; articulate a clear vision and event philosophy; bring in citizen voices; think about wider societal impact; use fresh meeting design-thinking. From Boardroom:…

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Redefining Events in 2025

PCO consortium INCON has shared their latest webinar on meeting design strategies adopted by the ESCRS Congress — hosted in Milan (2022), Vienna (2023), and Barcelona (2024) — as a case study to showcase how these events have set new standards for incorporating circular economy principles in our industry. Presented in partnership with Global Destination…

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TRANSFORMING RURAL HEALTH: A Tale of 3 Meetings

Prof. Liam Glynn of Limerick University shares the remarkable journey to impactful change from his remote General Practice in Ireland’s Ballyvaughan, County Clare. Starting from the creation of a political movement – No Doctor No Village – reversing post-GFC rural healthcare policy in Ireland. Attracting one of the world’s leading rural healthcare conferences to Limerick…

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Sports Events Turbo-Charge Gothenburg’s Gender Equality Drive

As is also the case with its strategy to attract international business events, Gothenburg doesn’t host football tournaments and other sporting events simply to drive tourism expenditure and bed-night figures, but as a means of advancing societally-important policy goals. In this case, the objective was to get more girls involved in organised sports – from…

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13th IAS Conference on HIV Science, 13-17 July 2025, Kigali, Rwanda

The International AIDS Society has used it’s recent global conference on HIV science not only to present the latest scientific progress and research initiatives in combatting HIV, but to shine a spotlight on the impact of recent dramatic cuts to overseas aid programmes on rising HIV infections, the scale of stalled treatments, and the overall…

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ESPE & ESE 2025: Working with Policymakers to Improve Legislation on EDCs in the Environment

This innovative event brought together scientists, local, national and EU-level policymakers, and citizen activists, and ensured policy debates heard from all relevant voices, including those directly affected by this environmental problem. The European Society for Paediatric Endocrinology (ESPE) and the European Society of Endocrinology (ESE) hosted the first ever joint Congress on 10th to 13th…

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Wind Europe 2025: Inspiring Younger Generations to Consider Careers in the Renewable Energy Sector

Three major legacy-related goals were achieved at this event: inspiring young people to consider careers in one of the growth industries of the future, encouraging informed multi-level discussion of the key issues from families to governments, and influencing policy at the European level. This Case Study forms part of Wonderful Copenhagen’s ‘Cases from Congresses’ series,…

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Copenhagen Legacy Lab – Toolbox

From Wonderful Copenhagen: Comprehensive guidelines on how to design a strategic legacy programme, and how to apply the principles and practices to individual events, from identification of challenges and desired impact, designing the process, measuring the impact, with the active involvement of local policymakers. View / download Copenhagen Legacy Lab’s publications and find inspirational tools…

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Gothenburg Way to Legacy: Collaboration the Driver of Mobility Transition

Last month, The Iceberg shared its introduction to three case studies of how the GDS-Award winning city is activating the attraction of business events to advance social, societal, and economic transformation, destination development, and positive change. “Sustainability is at the heart of everything we do,” claimed Katarina Thorstensson, Head of Sustainability at the city’s destination…

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