From PCMA: Taylor Swift’s continued rise in popularity has helped define the post-pandemic zeitgeist — so much so that her influence has been the topic of academic conferences. The first major event centered on the singer — aptly named Taylor Swift: The Conference Era in honor of her ongoing global Eras Tour that celebrates the…
CREATING CONNECTIONS WITH PURPOSE: The BestCities Global Alliance’s annual Forum was delayed from December 2023 to coincide with the Australian Tennis Open, in Melbourne, in January where international associations and the 13 member cities of the Alliance convened to advance positive impact and social legacies from their meetings. Loren Christie, managing director of the Alliance…
In a candid interview from Sydney, New South Wales, the General Manager of Content, Creative & Corporate Affairs at Business Events Sydney – Carolin Lenehan – shares the conversation that is now being had between her organisation and government – a conversation that The Iceberg would urge all DMOs to share with their city, state,…
Chief Executive Officer of Business Events Sarawak and The Iceberg Ambassador Amelia Roziman ABS CIS combines with GainingEdge Chairman, Gary Grimmer, to share the success of her organisation as she prepares to host of the first ever ICCA Association Impact Masterclass being held in Kuching in April. Alignment to the 10-Year Development Strategy of the…
From AMI Magazine: New Zealand is strengthening its reputation as it puts science and innovation at the top of its agenda. And it’s proving attractive for associations bringing their conferences to its capital city, Wellington. Wellington boasts the largest research, science and innovation workforce in New Zealand. Whether it’s life sciences, climate innovation, or the…
At IBTM World in Barcelona, the architects of the ICCA Association Impact Masterclass confirmed that the educational is to take place in Kuching from 25-27th April. A 2-day immersive educational designed and delivered by GainingEdge and #Meet4Impact, the Masterclass is appropriately being unveiled in the ‘Legacy Capital’ of Malaysia and Borneo and hosted by its…
From Boardroom: In the heart of Darling Harbour in Sydney, the International Convention Centre Sydney (ICC Sydney) stands out not only as a top-tier venue for international gatherings but also as a paragon of corporate responsibility and ethical conduct. Anchoring its operational philosophy firmly on the principle of respect, ICC Sydney has taken significant strides…
2024 will see the Business Events Industry exceed pre-pandemic levels of turnover and attendance as the demand for in-person business, professional, and policy engagement continues with alacrity. But as PCMA CEO, Sherrif Karamat famously reminded The Iceberg at the beginning of the recovery, “the time to buy an umbrella is when the sun shines.” So…
AIME (Asia-Pacific Incentives & Meetings Exhibition) held annually in Melbourne, Australia, is just around the corner. The event organiser, Matt Pearce, gave The Iceberg some insight into the sudden proliferation of events being staged in the region. China and India are both showing demand for outbound, Pearce confirmed, and subject to developing the connection between…
From Conference & Meetings World: New Zealand is strengthening its reputation as it puts climate action, science and innovation at the top of its agenda. And it’s proving attractive for associations bringing their conferences to its capital city, Wellington. The country has a master plan to deliver a productive, sustainable and inclusive future through tackling…
From AMI: Like a lot of international conferences run by American professional bodies, the biannual International C. elegans Conference was firmly planted in American soil. The international in its title referred to the audience profile, not where it was held. But that all changed last year when organisers, who had been mulling the possibility of…
From Simpleview: For the last decade, tourism organizations globally have been moving toward a more local, engaged, and citizen-focused model. As we set our sights on regenerative tourism, sustainability, accessibility, and a virtuous visitor economy, the question remains — how do we generate the engagement and alliances in our communities that are needed for success?…
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The BestCities Global Forum delegates in Vancouver were exposed to the social procurement and environmental activities developed within and by the city of Vancouver which can be applied to association meetings. The example of Ocean Wise, a non-profit organization whose mission is to empower communities and individuals to take action to protect and restore our…
The 12 BestCities Global Alliance partnership convened in Vancouver in December to once again drive legacy and sustainability standards for association meetings. In a sequel to the Capilano Impact Study Report, the attending associations react to the Vancouver experience. The next edition, in January 2024 will be in the medical city of Melbourne. The…
Iceberg Partner VisitFlanders has implemented a Legacy & Impact Program to ensure that the value creation derived from events is aligned to the destination’s vision for 2050. Leveraging the region’s academic, start-up, and key sectoral assets, the DMO is aggressively targeting events which can leave a positive social or economic impact across the region. In…
As we enter a new year, #Meet4Impact’s Geneviève Leclerc, assesses the progress the sector has made in relation to value creation. “We’re close to the tipping point,” she says. Destinations are recognising the need to embed impact strategies into their marketing alongside their sustainability programs. Professional societies and associations (as illustrated by the International Liver…
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