In this interview held during The Meetings Show Asia Pacific, held at Marina Bay Sands in Singapore in April 2025, Michael Shoory from Tourism Economics Asia-Pacific Office succinctly explains the different categories of economic impact generated by business events, and why post-COVID business events travel has rebounded much more strongly than individual business travel, in large part thanks to business events’ synergies and efficiencies of scale and opportunity.
“Not just direct, indirect and induced, but also catalytic!”
