The process of designing and executing a seamless event is an art, but tracking and analysing all the metrics is definitely a science. The formula for success can vary from group to group, but there are some universal metrics that most planners should focus on — ones that go beyond total attendance and satisfaction scores.
Speaking at this year’s Place Leaders Forum at IMEX Frankfurt, future of cities expert Prof. Greg Clark articulates the potential for business events to fulfil a pivotal role within destinations’ strategic thinking, thanks to the emergence of new competitive realities as we enter an era where the Innovation Economy interacts with the Experience Economy. Our…
For years, the UK’s BE sector has been making the same case to government: we are more than tourism. Now, Parliament has said it too. The Culture, Media and Sport Committee’s new report is arguably the strongest political endorsement the sector has received, warning it risks falling behind without Government commitment to funding. From M&IT…
In August, the Louder Together “congrestival” will take place in Antwerp, combining a conference and festival where children, young people and teaching artists from around the world convene in a lively mix of theatre festival and scientific conference, with a clear ambition to create societal impact. From Flanders Convention Bureau…
Copenhagen’s life science congresses are being asked to do more than convene international specialists. Through Valuable Meetings, a MeetDenmark project supported by the Danish Board of Business Development, the city is exploring how congresses can become active platforms for sector development, connecting global associations with Danish research, healthcare, companies and innovation networks. From Boardroom…
Organised by the Association of Association Executives, the Associations World Congress took place in Portugal this year, setting up camp at the Lagoa Congress Centre and the Tivoli Carvoeiro Algarve Resort for three days of debate, collaboration, and an industry doing some serious reckoning with its own future. From Boardroom…
Copenhagen Convention Bureau launched the Copenhagen Risk Navigator at this year’s IMEX, and explained that this comprehensive, practical collection of 14 different risk management tools has been custom-developed and made available freely to the entire business events community: destinations and organisers / owners, as well as industry suppliers. Developed by CCB in partnership with GainingEdge…
David Adler, GatheringPoint.News, explains why big investors have decided the most valuable asset in an artificial age is a room of people who showed up, and have spent US$5 billion in five weeks to prove it. The events business has become a veracity business, and veracity is in short supply in the age of AI.
As the events industry pushes for greater inclusivity, new parents, especially mothers, are asking why so many events still turn them away at the door. For many parents, particularly those with infants who are breastfeeding or not yet in childcare, the inability to bring a child means skipping the events entirely. From Skift…
The latest edition of IMEX’s European show offered participants a glimpse of the state of the global events industry. Compared to last year, the geopolitical uncertainty was more obvious and no more resolved, but somehow the events world appears to have become used to this level of stress, on both buyer and supplier sides.
From Māori-led programming to youth-led declarations, New Zealand’s conferences are shaped by values as much as venues. In M&C Asia’s latest cover story on legacy in business events, Penelope Ryan, Tourism New Zealand Global Manager Business Events, explains how the country deliberately engineers long-term legacy across every event it hosts.
#MEET4IMPACT’s Geneviève Leclerc summarises Destination Canada’s Legacy and Impact Study with four key conclusions: impact moves like a chain reaction; inclusion isn’t a programme, it is architecture; impact doesn’t scale by accident; frameworks are not documents, they are the architecture of intention. From #MEET4IMPACT…
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At PCMA Convening Leaders in Texas, collaborative education by IAPCO (the International Association of Professional Congress Organisers) and the event hosts reinforced the need for global association education strategies to be applied locally. Having a professional congress organizer (PCO) that understands the importance of locally-sourced intellectual capital – and that is aligned to the mission of the association – can…
Sarah Fleming Associates has always maintained that in order to successfully engage a potential buyer and to attract conference business to any city or destination, it is important to be able to put forward a strong business case for holding an event or conference in the city. An effective lead generation programme should therefore focus on…
For more than fifty years the Antwerp Zoo Society has used the proceeds of its event spaces to support a very unique CSR undertaking… the operation of one of the oldest and most important zoological facilities in the world. Now, with the opening of the new Flanders Meeting and Convention Center Antwerp (FMCCA), this commitment will be…
In an emerging economy, sometimes the most valuable role a convention centre can play is one that, while essential to its own success, is also a generator of transferrable skills that will support development in many adjacent areas of the local economy. Such is the case with the Borneo Convention Centre in Kuching, Sarawak, where…
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