Sector: Exhibitions
Five Takeaways From IMEX America 2017
An experienced attendee puts IMEX America under the spotlight: from the grim realities of the Las Vegas shooting, to SITE Nite at the Brooklyn Bowl, to the changing hues of event design, furniture either with USB ports or made of LEGO, a musical Inspiration Hub, and a statement Irish pavilion. From SoolNua’s Pádraic Gilligan at Padraicino…
Five Factors Shaping the Global Exhibition Industry
At the recent EEAA Global Exchange in Sydney, Australia, Kai Hattendorf – the CEO of the global association of the exhibition industry (UFI) – outlined five factors he believes will be shaping the sector over the coming years. He also warned that exhibitions need to ‘switch gear’. From the Exhibition and Event Association of Australasia…
Decision to Attend 2
Attendees are consumers: discerning travelers who may choose to attend conventions & exhibitions… or not. That’s why the mutual goal of both meeting / exhibition professionals and CVBs is generating positive word-of-mouth from attendees, resulting in repeat bookings and increased attendance. This report provides insight from the second Decision to Attend survey conducted in 2017, with…
Euro Fair Statistics 2016
Drawing on official data from 14 national trade fair bodies who guarantee the quality of the statistics they have provided, UFI’s latest report compiles statistics on 2,590 exhibitions covering a total of 27.4 million square metres of registered rented space in 2016. The report shows a notable increase of 7% in terms of the total…
UFI: The Role of Exhibitions in the Marketing Mix, Online Course
An introduction to the unique role of exhibitions throughout history in the promotion of business relations, products and services. Ideal for industry colleagues who would like to get some more information on the history and development of our industry, sales approaches, marketing strategies and many things more, this 16-hours programme is available to all for downloading…
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20 November 2017
UFI-VMA Venue Management School, Shanghai, China
UFI has joined forces with the Venue Management Association (VMA) in Australia to launch a new training programme for venue managers in China. The course content will consist of three days of lectures in Mandarin from industry veterans covering a wide range of topics including marketing, risk management, onsite safety, digital strategy, HR management and…
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