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Seven Event Industry Challenges to Define 2026?
Kai Hattendorf draws together strands from multiple sources in an attempt to isolate the seven most important issues facing our sector in the coming year. In an era of accelerating change and unpredictable complexity, this is a call for observation of what’s happening, serious debate and contemplation of multiple perspectives, and for flexible, mission-focused leadership.
The IMEX Talking Point: Design Matters
When attention is scarce and expectations are high, it’s design that helps organisations, brands and events stand out, argues Carina Bauer. The World Economic Forum predicts that creative thinking and curiosity will be among the most in-demand skills by 2030. IMEX invites the events industry to embrace design as our business superpower.
Diagnosing Macao’s Hidden Potential as a Medical Congress Powerhouse
From M&C/Asia: In an era where medical conferences are indispensable platforms for collaboration, peer learning and the cross-pollination of ideas, the choice of host city has become a strategic decision rather than a logistical one. Recent landmark gatherings are demonstrating that Macao is no longer a peripheral option but a serious contender for medical congresses.
Business Events Unlock Policy Agendas
Iceberg Ambassadors Melissa Riley and Kai Hattendorf, along with Rodney Cox argue the case for business events as a strategy for accelerated destination development, place leadership, capacity building, and the realisation of broader policy agendas. “Where’s the message,” asks Cox, “to government that if you want to fast-track your city to [becoming] a hub of…
The PCO as Event Impact Orchestrator
IAPCO President Sissi Lignou calls for International healthcare conferences to be designed with the experiences of the end-beneficiaries of the conference theme as the central messaging. The PCO plays a critical role in bringing together all voices – destination representatives, event owners, delegates, speakers – to promote these key messages about impact and value created.
The End of X? What the Platform’s Unravelling Means for Event Professionals
From AI abuse scandals to collapsing trust, X is no longer just “controversial” – it may be fundamentally broken. And that matters for meetings, events and destination marketers. With the use of the Grok AI tool to manipulate images by removing clothing, the demise of X as a credible social media platform feels complete.
AIPC, UFI and ICCA Sign MoU to Support ISO TC 354
AIPC has signed an MOU with UFI and ICCA to jointly co-fund and support the work of ISO Technical Committee 354, responsible for developing international standards covering meetings, conventions, exhibitions, and related event services. This strategic collaboration reflects a shared commitment by the three global associations to advance consistency, quality, and professionalism across global markets.
Singapore and China Bodies Sign Strategic Exhibitions MoU
Singapore Tourism Board (STB) and China Council for the Promotion of International Trade (CCPIT) have signed an agreement to strengthen cooperation in the exhibition industry, including facilitation, promotion and MICE exchanges. CCPIT will encourage Chinese exhibition bodies to organise new international economic and trade exhibitions in Singapore; STB will help organisers establish and scale events.
A New Strategy: How Do We Make Our Citizens Healthier and Happy?
VisitScotland’s Rory Archibald outlines the ambitious thinking behind Scotland’s new business events strategy: deep conversations with association clients to understand what knowledge is being generated and exchanged, long-term data-gathering plan, fast and flexible integration of past mistakes, strong alignment with policy goals for Scotland and its aspirations for citizens’ wellbeing.
Industry Leaders Set Out Advocacy Agenda During IBTM World
Industry leaders gathered in Barcelona during 2025 IBTM World to address key advocacy issues facing the industry, and to identify what collective actions could be taken at high-level and what work needs to be done at the local level where business event impacts are most visible and relevant to policymakers and other place leaders.
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