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Heike Mahmoud

Chief Operating Officer, Estrel Berlin

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Heike Mahmoud has been Chief Operating Officer (COO) and authorized signatory at Estrel Berlin, Europe’s largest hotel, congress and entertainment complex with over 1,000 hotel rooms and 30,000 sqm of event space, since August 2024. She is responsible for the operational business of Estrel Berlin and the marketing of the new Estrel Tower, the first…

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Iceberg Ambassador Anna Look Launches Association Event Insider Series

From Connection Awaits: In this new video series, we’re dropping golden nuggets we wish we’d known earlier or wish we’d practiced more — and you won’t want to miss what’s coming. We’re joined by none other than Rodney Cox, a true insider with 30 years of experience and insights from the International Association Events industry…

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Beyond the Closing Day: How to Ensure an Event’s Impact Lasts

From Identity, The Human Experience Agency: Events may have a closing date, but their impact shouldn’t. From global agreements to everyday brand moments, this feature explores how to design experiences that leave a lasting legacy, with insights from Identity’s Simon Dunnell and Helen Wright. By their very nature, events feel fleeting. There’s a date, a…

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Corporate Travel In Retreat

From Business Traveler: Anxiety is creeping into the corridors of corporate travel. With 2025 well underway, a new survey from the Global Business Travel Association (GBTA) paints a sobering picture: nearly one-third of global travel managers expect their company’s business travel volume to fall significantly next year, with an average forecasted drop of 21 percent….

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International Associations Should Double Down on Global Expansion to Build Resilience

By Michiel Gen, Partner, Stakeholder Management, Exempla Management & Consulting : The recent Insight Update published by ASAE: The Center for Association Leadership highlights the growing pressures faced by U.S.-based professional societies, particularly in healthcare and education. Reductions in federal grants, changes in tax policy and tightening DEI policies are threatening the financial health and…

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Uncertainty Casts a Shadow Over US Meetings Industry, say ELX and US Travel Leaders

From Skift Meetings: Featuring Nicola Kastner, CEO of Event Leaders Exchange (ELX), and Kevin Hinton, managing director, group travel, at U.S. Travel Association, this week’s Skift Meetings webinar had one overriding theme — uncertainty. It took Skift Meetings Executive Editor Andrea Doyle several minutes just to describe the numerous repercussions of Trump administration changes so…

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At China’s Largest Trade Fair, Exporters say US Markets are ‘Frozen’

From Reuters: Candice Li says that after Washington raised tariffs on Chinese goods by 145%, U.S. orders for the medical devices her firm is making have vanished. “It’s a matter of life and death because 60-70% of our business is with American clients,” said Li, marketing manager of Conmo Electronic Co. “Goods cannot be exported…

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Latest Global Events Barometer Reports Significant Growth for Business Events in 2024

From EIC: Today, the Events Industry Council (EIC), the global voice of the business events industry, released its quarterly Global Events Barometer for 2024 Q4. The numbers reflect positive momentum for the global business events industry throughout 2024 in almost every region around the world while acknowledging growing concern about the impacts of major policy…

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Events Industry Mobilizes Against Tariff Pressures

From Skift Meetings: Tariffs are impacting the live events industry, and the Live Events Coalition and its allies are stepping up pressure on lawmakers to act. AV and production equipment, raw materials, decor, furnishings, food and beverage, and technology will all increase in cost, said Wendy Porter, vice chair of government affairs for the Live…

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