In April’s survey against March’s, much of the sector is experiencing a sense of languish. In the month between the two, vaccinations in the US (where the majority of survey respondents live) have averaged around three million shots a day, certainly the country’s best chance of recovery. Yet seven percent fewer planner respondents reported feeling hopeful (50 percent versus 57 percent) compared to March, and fewer said they were feeling inspired and creative. More said they were doing their best to get by. Suppliers seemed to indicate a greater need to dip into their reservoirs of resiliency: 34 percent compared to 27 percent in March said they were feeling determined, and four percent more said they were feeling anxious.
In terms of reskilling, while all signs point to a surge in leisure travel, significantly fewer suppliers and planners said that they are focusing their efforts on designing live experiences in post-COVID-19 physical environments compared to March: only 26 percent versus 46 percent of suppliers and 65 percent versus 71 percent of planners. This of course could be due to a recognition that event venues have made safety protocols a top priority and so that’s not something non-venue operators are concerned about mastering. It could also indicate a continuing state of uncertainty about how events will play out this year. Slightly more planners are focusing their reskilling efforts on digital experiences and monetisation of future events versus March and more suppliers said they are working on developing new business models (51 percent versus 43 percent) and business continuity and scenario planning.
COVID-19 Recovery Dashboard (April 19th – 22nd) (PCMA website)
Hybrid Meetings: One Size Does Not Fit All, Survey Respondents Say (PCMA Convene article)
Event Organisers’ Big Leap Forward (PCMA Convene article)
How is COVID-19 Changing the Business Events Industry? (PCMA survey)