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Creating connection, alignment and lasting impact at pharmaceutical meetings and events, when the stakes are high. Drawing on over two decades of experience working with organizations including AstraZeneca, Bayer, GSK, Johnson & Johnson, Roche and Merck, this report explores the science behind engagement and why it matters more than ever for pharmaceutical teams. From SongDivision…
This report from UFI in association with Oxford Economics summarises the direct, indirect and induced impacts of the exhibitions sector within the UK economy in 2025. It highlights 1,154 exhibitions involving 6.8 million visitors and 139,000 exhibitors, supporting more than 127,000 jobs, generating £11.7bn in economic output and contributing £6.1bn towards the country’s GDP.
In the latest Northstar/Cvent Meetings Industry PULSE Survey, conducted in partnership with Phocuswright, the level of planner optimism largely continues from the previous cycle, the percentage of planners booking and actively sourcing new events is up year-over-year, whiles there is also evidence of geopolitical and economic uncertainty taking a toll.
EIC, in partnership with Oxford Economics, has released the full 2026 Global Economic Significance of Business Events Study, providing a comprehensive examination of the scale and broader value of the global business events sector. They found business events generated US$3.1 trillion in total business sales. Download the full report via the link in this article.
Skift analyses new research from Freeman that confirms what meeting planners have suspected for years: the agenda they spend months building isn’t where attendees are finding the most value. Attendees say they would ideally spend 54% of their learning time in unstructured formats rather than formal sessions. At trade shows, that figure rises to 64%.
Why does The Iceberg consider the just-released IMEX White Paper, “Place Leadership and the Business Events Sector”, to be so important? In almost four decades of monitoring and supporting this sector, The Iceberg Curator, Martin Sirk, has reviewed hundreds of research reports, policy documents, and thought-leadership papers, yet he notes that “few match this paper’s…
PCMA’s newly released report provides in-depth analysis of the trends, market dynamics, innovation priorities, and stakeholder perspectives shaping one of the world’s fastest-evolving sectors. Combining sector intelligence, community insights, and practical implementation tools, the report equips event professionals, destinations, and suppliers with actionable strategies to make more informed business and event decisions.
The German Convention Bureau has created the world’s first detailed national map that identifies centres of scientific and technological research expertise and links them with key meetings infrastructure, enabling associations and other conference decision-makers to more effectively plan events taking into account intellectual capital criteria.
Business events generate £33.6bn annually for the UK economy, supporting hundreds of thousands of jobs, and driving trade, innovation and business relationships. Despite this, the report highlights that the sector is not consistently recognised within government, with fragmented engagement, and growth constrained by the absence of a clear national strategy, coordinated leadership and sustained funding.
SFA Connect, specialists in lead generation and strategic matchmaking in the business events industry, have reviewed over 60 research projects they have conducted over the last decade to identify key evolutionary changes to destination event attraction strategies. Where the focus was previously on identifying bidding opportunities, DMOs are now adopting more sophisticated destination policy-supporting models.
TBOE’s report highlights a business events sector that has transitioned from post-pandemic recovery into a phase of stabilisation. Survey findings show that growth is moderating, while interviews point to a more complex operating environment shaped by structural constraints and external pressures. Competitiveness is increasingly related to value, connectivity, sustainability, policy alignment and long-term impact.
In partnership with The Meetings Show, event sustainability platform TRACE by Isla has created this series of interactive response cards to assist meeting planners in overcoming objections and making the case for management commitment to and investment in sustainable practices. Each card gives a comeback line with proof behind it and a practical next step.
Deanna Varga, CEO & Founder of Mayvin Global, has published a series of three follow-up White Papers to her COVID and Association Toolkit papers for association leaders. The overall theme is Mission and Margin, with three strategic areas of attention: Financial Sustainability, Mitigating Risk and Innovating for Growth. Varga notes that associations frequently struggle to…
Kai Hattendorf, Partner at JWC, outlines the objectives and key principles behind their new Destination Development Model, designed for DMOs and policymakers to measure how a destination’s current mix of business events is impacting key economic and societal objectives, and where there is the potential for key priorities to be supported by targeting events in…
At their IMEX press conference in Frankfurt, Destination Canada and #MEET4IMPACT presented this extended summary of the findings from the multi-year, multi-event Canadian Legacy & Impact Study, focusing on the key drivers of long-term impact, the critical success factors that determine whether impact strategies will be effective, and the wide range of tactical legacy drivers…
In the latest PULSE Survey, planner optimism has increased dramatically: The percentage of planners who are more optimistic than they were two months ago has nearly doubled since the March PULSE Survey. The research indicates meetings demand is strong — and that planners must navigate significant cost-related and geopolitical challenges to execute those business events.
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