At their IMEX press conference in Frankfurt, Destination Canada and #MEET4IMPACT presented this extended summary of the findings from the multi-year, multi-event Canadian Legacy & Impact Study, focusing on the key drivers of long-term impact, the critical success factors that determine whether impact strategies will be effective, and the wide range of tactical legacy drivers that organisers and destinations have deployed to turn individual outcomes into organisational and sector-wide change. Insights from this innovative model are being shared with destinations worldwide, because the whole industry (and wider society) gains when more events worldwide adopt long-term event impact strategies.
Further Learning:
About Destination Canada’s Legacy & Impact Study
Download the Final Report
Watch a post-Press Conference interview with Dr Mike Duignan
Discover more about #MEET4IMPACT
