This report from IMEX explores how design matters not only at events, but across adjacent fields where human experience, brand perception and long-term impact are at stake. Drawing on research, industry insight and real-world examples, it examines how intentional design strengthens and seeds relationships, builds brand power and reinforces long-term commercial resilience.
The German Trade Show industry contributes around €30bn annually to Germany’s economic output and safeguards at least 280,000 jobs, according to a recent report from the economic research institute Prognos, commissioned by the Association of the German Trade Fair Industry (AUMA). The study is based on surveys of over 33,700 visitors and 17,700 exhibiting companies…
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Eva started her career in the travel industry working as a Manager/Director for Thomas Cook and American Express Business Travel. After 6 years abroad in Ghana and Malta as an expatriate and family time she started working for Messe Frankfurt visitor services in 2006. After different roles and accompanying various projects within the visitor service…
Exhibitions & Conferences Alliance, a unified public policy voice of the US business and professional events industry, has announced its 2026 Public Policy Agenda, outlining the organisation’s federal and state policy priorities for the year ahead. “2026 presents a critical moment for our industry in Washington, DC, and beyond,” said Fernando Fischer…
Better understand the business of travel through Skift’s wide range of daily and weekly newsletters. From daily travel news to a deep dive into the events industry, you can tailor your subscription to the information relevant to you. Weekly briefings cover topics such as how AI and tech are changing travel…
Victorian Convention and Event Trust, operators of Melbourne Convention and Exhibition Centre and Nyaal Banyul Geelong Convention and Event Centre, released its Annual Report and Impact Report for the 2024-25 financial year. MCEC hosted 714 events, attracting 3.2 million visitors, reflecting its direct economic impact, and the social and environmental contribution of these events.
The latest report includes data from 11 trade fair bodies in 16 European countries and covers 2,240 exhibitions, totalling 23.1 million m² of net space rented in 2024. The number of events covered by the ‘Euro Fair Statistics’ report has continued to grow in recent years. UFI estimates that this year’s data represents almost 55%…
This unique business partnership case study from the world of exhibitions has a wide range of potential lessons for all sectors of the business events industry, not just for other trade show organisers. “What got us here will not get us there” has become an MBA cliche, but in this case Messe München and the…
From TSNN: A newly authorized $250 Visa Integrity Fee could reshape the cost — and feasibility — of attending trade shows and exhibitions in the U.S. Though slated to take effect October 1, 2025, the fee remains in bureaucratic limbo. No one’s paying it yet, but many are bracing for impact.
David Adler profiles one of the individuals who have done the most to shape the modern entrepreneurial trade show sector, and in doing so defines essential, universal leadership attributes for success, but also advocates for the importance of having societally valuable personal objectives in such a profit-centric ecosystem. From GatheringPoint.news…
In a world where sustainability is high on the agenda, business events organisers are facing growing calls to demonstrate why and how their activities help reduce overall carbon emissions, to justify the carbon-cost of their attendees’ travel. This is a great example of taking an evidence-led approach to this challenge. From MIX Meetings…
EIA (the Event Industry Alliance) and UFI have collaborated with Oxford Economics to assess the economic impact of exhibitions in the UK for the year 2024. The report highlights the exhibition industry’s contributions to the UK’s economy, including output, GDP, and job creation, driven by participant expenditures. View / download the report here…
David Adler argues that participation is the USP that has driven the value and impact of events from time immemorial, and that new technologies that fail to unlock meaningful participation will fail whilst those that widen and deepen interactivity will thrive. From GatheringPoint.news…
Kai Hattendorf with a deep-dive into a sector he knows intimately, drawing out lessons that are of value to meeting professionals both within the trade show sector but also far more widely. Main takeaway: “Experiences, not Engines” drive success.
This is a big move towards common ISO standards for events: industry association leaders should be reaching out to UFI CEO Chris Skeith, who’s been proposed as Inaugural Chair. Championed by UFI, managed by AFNOR (Association Française de Normalisation), the ISO Technical Committee on Events is a milestone in advancing international standards for the sector…
Trade show marketing contributes near $2 trillion to the worldwide economy. Trade Shows from One Country to the Next delves into the international differences when exhibiting products and services outside of your country of origin. The book focuses on the needed adjustments that must be made to achieve greater success communicating at a trade show.
When the outbreak of the Russia-Ukraine war forced the International Gas Union to move the 20th edition of the International Conference & Exhibition on Liquified Natural Gas from St Petersburg to Vancouver with only 14 months notice, no-one anticipated the invaluable addition of societal partnerships onto the conference agenda, enabling the event to communicate the…
As sustainability efforts gain momentum, fragmented rules frustrate crews and contractors. “Too many rulebooks for the same game,” one industry insider says. With multiple standards, shifting timelines, and unclear mandates, execution often falls apart on the show floor. Industry leaders are calling for unified, practical, consistent guidance, built for real-world conditions. From Exhibit City News…
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