Sector: Destination Management

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Destinations International Research Calls for Fresh Advocacy Model Amid Funding Reductions

  • Published: 23rd October 2025
  • Host Destination: Global

Destination leaders recently gathered in California as Destinations International shared new research and resources for destination organisations to strengthen reputation, advocacy, and long-term success. This included The Advocacy Leadership Imperative, produced with MMGY NextFactor and supported by the DI Foundation, outlining a model for destination advocacy that embeds it across governance, strategy, and performance.

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Putting a Price on Intangibles: The Curious Case of the DMC

  • Published: 23rd October 2025
  • Host Destination: Global

Padraic Gilligan considers the implications of the intangibility of key assets that make our industry. When business models rely on events which exist briefly, with no guarantees of future revenue, and on the intellectual and experiential capital of staff who could leave tomorrow, how can accountants and venture capitalists place a value on such businesses?

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How to Fight the War on Words

Business Events Montreal argues that destinations and the business and professional events they host should unapologetically push back against censorship, DEI “cancellation,” and anti-science climate-change denialism. It says safe platforms for civilised disagreement are vital for progress and believes this stance strengthens Montreal’s appeal for international meetings, aligning business interests with a firm moral position.

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The Antwerp Innovation Journey: Where the Blue Economy Comes to Life

Understand how and why Antwerp is building its events strategy around future-industries, sustainable solutions and economic development priorities, leveraging academic excellence, start-up innovation, and industrial scaling-up know-how to attract the most relevant international events. An excellent model for other cities wishing to fully exploit their intellectual capital and business sector advantages, from Antwerp Convention Bureau…

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Can Subvention Be a Catalyst for Destination Transformation?

  • Published: 15th October 2025
  • Host Destination: Global

Association-Destination-Matching platfom Conferli has conducted in-depth research that obtained data on subvention policies and practices at 115 destinations worldwide, revealing wide variations in decision-making, scale of financial support, and regional utilisation. Over 90% of respondents agreed with the prompt that subventions could be used to drive forward sustainability and destination legacy objectives, yet only 6%…

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A Shared Vision for the Urban Visitor Economy: The Tórshavn Declaration

Through workshops built around Political, Economic, Social, and Technological dimensions, attendees at CityDNA Autumn Conference identified priorities for Europe’s cities: stronger advocacy at EU level, sustainable funding models, inclusivity, AI integration, and data ethics. Using conferences as a platform for strategic realignment is a powerful way to ensure engagement and alignment to vision and goals.

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21 July 2026

Destinations International | Annual Convention, Portland, OR, USA

Annual Convention is the destination organization industry’s premier event to meet your peers and gain cutting-edge knowledge to tackle the challenges of tomorrow. The world of destination marketing and management is now completely different. Destination organization professionals of today must have a renewed focus on solutions to tackle the challenges of showcasing organizational strength and…

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27 April 2026

Destinations International | Convention Sales & Services Summit, Dallas, TX, USA

The Convention Sales & Services Summit is a cross-functional gathering of sales and services professionals dedicated to helping clients plan and execute successful meetings and events. Gain strategic insights and leadership skills to drive your teams to success, sharpen your selling techniques and learn from the best in the field, explore cutting-edge trends and innovations…

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30 March 2026

Destinations International | CEO Summit, Newport Beach, CA, USA

Enjoy and learn from inspirational conversations with your peers. Share your experiences and concerns in a setting of openness and trust. You will be provoked, prodded and challenged to explore the most pressing leadership and industry issues through remarkable keynotes, hot topic presentations, break-out sessions, and panel discussions.

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24 February 2026

Destinations International | Marketing & Communications Summit, Cleveland, OH, USA

The summit is the preeminent gathering place of marketing, communications and public relations professionals dedicated to helping destination organizations thrive. Benefit from the interaction, information and insights offered by this unrivalled opportunity for personal and professional development tailored specifically to seasoned marketing and communications professionals at destination organizations.

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16 November 2025

Destinations International | Fall CDME Courses, Gatineau, QC, Canada

The CDME program prepares senior executives, who want to advance their careers to blend theory with experience and application of knowledge to help industry leaders thrive in a constantly changing environment. The program focus is on vision, leadership, productivity and implementing business strategies. An approved CDME Application is required prior to registering for courses. Please…

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28 May 2026

CityDNA | 15th City Cards Expert Meeting 2026, Hamburg, Germany

This one-and-a-half-day event provides attendees with a unique opportunity to meet and network with European colleagues managing city cards schemes, to share knowledge and insights to stay ahead of the latest market trends & anticipate customers’ needs, helping participants to grow their business in a sustainable way as well as strengthening their professional expertise.

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22 April 2026

CityDNA International Conference & General Assembly 2026, Helsinki, Finland

CityDNA International Conference is the premier platform for destination marketing and management professionals to push beyond traditional boundaries and embrace a future built on sustainability, digital transformation, and cross-sector collaboration. With a diverse range of expert-led sessions, this conference offers the opportunity to learn from the best and network with like-minded professionals.

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9 February 2026

19th CityDNA CEO Meeting 2026, Barcelona, Spain

Join peer CEOs to discuss and strategize about the future of your organisation, share best practices in innovation, change management. From budget constraints and political changes, digital transformation in the visitor experience, sustainability and shifting visitor behaviours, we will explore key challenges faced by our DMOs’ leadership and explore key paths for success and transformation.

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Podcast Interview: CityDNA & the DNA of Cities

  • Published: 2nd October 2025
  • Host Destination: Europe

Having advised civic leaders in over 300 cities worldwide, Prof Greg Clark is ideally placed to interview City Destinations Alliance (CityDNA) leaders on the role of business and professional events in shaping the evolution and competitive positioning of European destinations, showcasing intellectual capital, attracting talent, start-ups and inward investment, whilst safeguarding local citizens’ interests.

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The Global Destination Sustainability Index Unveils Its Top 40 Rankings

  • Published: 23rd September 2025
  • Host Destination: Global

The 2025 GDS-Index Report marks a decade of progress as destinations worldwide accelerate climate action and sustainability efforts, and reveals a 31% increase in average performance across all participating destinations since the programme began. This year’s theme, Shifting Tides, reflects a period of global transition during which destinations demonstrate remarkable resilience and accelerated action.

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Meaningful Measurement for Transformative Place Branding

  • Published: 16th September 2025
  • Host Destination: Global

CityNationPlace asserts that place leadership teams are prioritising socially conscious strategies, and highlights some of the important implications for destination branding and stakeholder engagement. It isn’t just within the Business Events sector where this perspective-shifting discussion is taking place: The days of chasing growth for growth’s sake are increasingly behind us…

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Is the Future of the US as Global Meetings Destination Under Threat?

  • Published: 20th August 2025
  • Host Destination: USA

By Kai hattendorf, Global Business Events Industry Strategist: America’s reputation as a tourism and events hub is strained, with travel down, costs rising, and accessibility questioned. How can this be overcome, and what might happen next? Fees, access issues, and image concerns weigh on the country’s standing in the international meetings market…

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23 September 2025

2025 GDS-Index Results Celebration

  • Event Date: 23rd September 2025
  • Host Destination: Online

During the celebration, we will: Reveal the 2025 GDS-Index results, which are vetted, verified, correlated, and validated by our benchmarking assessors; Celebrate and recognise the Leadership, based on ranking, and Most Improved destinations, based on year-on-year improvement (independent of ranking); Share inspiring, real-world, recent stories of progress, innovation and collaboration from around the earth.

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Brand USA Will ‘Recalibrate Resources’ to Market the US

  • Published: 18th July 2025
  • Host Destination: USA

From Northstar Meetings Group: Brand USA executives set a largely optimistic tone during their summer board meeting Thursday, acknowledging the challenges ahead while highlighting promising developments and underscoring the imperative that they market the country effectively as a travel destination. “Like many of you, we were disappointed by the reduction of Brand USA’s federal matching…

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The Rise of Social Sustainability – and the Silence of the Environment

  • Published: 17th July 2025
  • Host Destination: Global

By Guy Bigwood, CEO and Chief Changemaker, GDS-Movement: As destination leaders, we pride ourselves on adapting to change, crafting strategies that serve and protect people and places. The newly released and excellent 2025 DestinationNEXT Futures Study, developed through consultation with 537 participants from 36 countries, offers inspiration but, also, a warning. There’s much to applaud…

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