This new edition reflects the author’s unique ability to blend academic rigour with practical relevance, making it an essential guide for students, professionals, and educators within the events industry. Case studies from every continent, experts’ perspectives, and thought-provoking discussion points at the end of each chapter, ensure that this volume remains an indispensable resource.
Organisers of Masterclass Zurich 2026 – Vaginal Birth, hosted by the Department of Obstetrics, University Hospital Zurich, created a public-centred initiative designed to bring specialist knowledge into the city. while the congress gathered around 200 physicians, specialists, and midwives, mainly from the DACH region, the accompanying legacy project aimed to reach residents directly. From Boardroom…
Destination East is the premier hosted-buyer event for qualified meetings and incentive professionals sourcing programs in the East. The event will include destinations, hotels, DMCs, technology and merchandise providers, and Eastern US’s other services. Learn from our guest speakers, who will provide targeted education specific to your needs as a meeting and incentive planner.
The UK’s leading event for meetings and events professionals, where the industry comes together for two days of fresh ideas, powerful connections, and unmissable opportunities. Exhibitors come from all corners of the globe, with over 80 international destinations represented, and a diverse exhibitor base, including hotels, destinations, destination management companies, conference centres, venues, technology suppliers…
The spike in the price of airline fuel has raised the stakes for international associations wondering where to hold their next annual congress. For organisations used to the familiar tread of rotation patterns and long-term planning cycles, the impact of higher airfares on budgets and congress attendance is another factor to throw into the mix.
As global dynamics shift and power relations are being redefined, which countries are securing the preference of international audiences? Join this webinar on 03 June for a preview of findings from the 2026 RepCore® Nations analysis, exploring how countries are perceived around the world and what this may mean for their competitiveness and international standing.
This first-of-its-kind global event will take place May 13, 2026, designed to expand advocacy beyond government relations to empower stakeholders across the destination ecosystem, and redefine how the industry approaches advocacy by convening destination leaders, board members, public officials, private sector partners and community stakeholders for a dynamic, interactive experience spanning multiple global time zones.
Leading global tourism and business events industry consulting firm, GainingEdge has announced that Hamish Reid has joined the company as Director, Business Development and Representation Services, UK and Europe, effective April 1, 2026. Reid brings more than 25 years of international experience in sales, marketing and strategic leadership in the Business Events sector…
This high-level advocacy event will bring business events leaders together with UK national parliamentarians and policy influencers who will consider the strategic challenges and set the policymaking agenda for the sector in the UK over the coming years. Over 300 leaders gathered together at the previous edition in 2025. Register your interest here…
To assist business events organisations to develop their own comprehensive sustainability strategies, IMEX is sharing details about its business philosophy, experiences, and implementation models. While industry progress remains uneven and the need for clear direction persists, the strategy positions sustainability as central to how the sector responds to risk, regulation and long-term resilience.
PCMA continues to advance its role as the global platform for the business events community by investing in the people, insights, and innovations that will define the future of the industry. In a rapidly evolving landscape, PCMA is taking steps to ensure the community is both prepared for what’s next, and positioned to lead it.
David Adler digs deeply into the Freeman Spring 2026 Learning Trends Report, highlighting the content strategies that truly motivate and engage attendees, driving impact and repeat attendance. The era of celebrity speakers and rock band “networking” events is being overtaken by attendee demand to put usable ideas and solutions at the centre of event design.
The congress of the European Committee for Treatment and Research in Multiple Sclerosis demonstrates the impact of Barcelona Convention Bureau’s Legacy Programme, where intentional impact planning brought scientific advances closer to patients, encouraging their participation in research, whilst educating Barcelona’s business community about stigma around MS and building more inclusive workplaces. From Boardroom…
The 19th International Conference on Advanced Technologies & Treatments for Diabetes took place in Barcelona in March, gathering 5,300+ participants, in-person and online. The conference showcased the latest innovations and connected endocrinologists, diabetes care providers, researchers and industry professionals from around the world to drive forward the future of diabetes treatment. From Kenes Group…
In a vote of confidence for the positive societal and economic impact of Business Events, C$15 million has been earmarked over the next three years to help attract events in strategically important sectors. Administered by Destination Canada, ICAF has helped secure 116 international conventions, generating C$803.3 million in direct economic impact and supporting 6,692 jobs.
Kai Hattendorf documents a fundamental shift in the way AI will influence the future of events: rather than primarily being a suite of tools for organisers, AI’s most impactful role will be in how younger delegates use it long before the event starts to guide their entire decision-making on whether and how to participate.
As geopolitical instability continues, organisers are under growing pressure to respond quickly, communicate clearly and reassure clients when disruption strikes. Boardroom’s Vicky Koffa interviews Kenes Group CEO Ora Lahav on why crisis readiness should no longer be treated as an occasional capability, but needs to become part of an international event organiser’s everyday operating mindset.
City Nation Place has released a benchmarking report into the different approaches taken by a range of destinations to build competitiveness in attracting and retaining talent. There are certain to be many lessons that can be taken on board when designing business event strategies that share this same objective.
PCMA Insights, a resource for business events leaders has been released, designed to help make sense of an increasingly complex business environment. Also available to download is PCMA’s flagship annual report on how event strategists in companies and associations, and destination leaders in city and national DMOs worldwide are planning, designing and leading through 2026.
With support from Thailand Convention and Exhibition Bureau, RX is readying its IBTM series for another foray into the region after Covid-era knockbacks in Singapore and reportedly dim market expectations in Hong Kong. Bangkok International Trade & Exhibition Centre will host IBTM APAC, 9-10 June 2027, intensifying competition among APAC event organisers and host cities.
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