The Power of Alliances: How Global Cities Are Reimagining the Meetings Industry
Loren Christie, GainingEdge Consultant and Managing Director of BestCities Global Alliance argues that Destination Marketing Organisations are discovering that collaboration enhances resilience, amplifies impact and drives innovation. These partnerships should be more than operational, they should be visionary and meaningful, and DMOs should leverage their qualities to bring unique value when hosting international association meetings.
