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Associations Creating Impact – Not a Trend, the New Normal

By Maraika Black, Advocacy, Policy, and Public Health Coordinator, European Association for the Study of the Liver: Health conferences have traditionally focused on actors directly involved in the field – specialists, medical experts, general practitioners, researchers, nurses, and allied health professionals. It has long since been a source of prestige and professional mobilisation for delegates…

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Meet in Wales Appoints SFA Connect as New Ambassador Agency

From Meet in Wales: Meet in Wales has partnered with SFA Connect to further expand its ambassador programme and increase knowledge and learning within Wales across the association conference sector. SFA will support the Ambassador Wales Conference Programme which mirror’s the destination’s wider strategy of working with specific sectors that underline the country’s industrial strengths….

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LEGACY: The Destination / Association Disconnect

SFA Connect founder, Sarah Fleming, voices concerns at the lack of association engagement by destinations Sarah Fleming, CEO & Founder of lead-generation and bid support agency SFA Connect and Iceberg Ambassador, explains the processes involved in preparing destinations in their bidding for relevant conferences and events which support both the key sectors as well as…

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Western Canada’s MICE Destinations Are Pillars of Success

By Jeff Heilman, from Meetings Today: Destination Canada’s Business Events team has a remarkable record of creating innovative initiatives, backed by in-depth market research and analysis, to promote, amplify and advance the Canadian meetings industry. This evolving program is geared principally to Canada’s priority economic sectors. These comprise life sciences, agribusiness, advanced manufacturing, finance and…

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PCMA Convene Magazine | Adjusting to Changes

A European medical association has found that its pre-pandemic siteselection strategy, which prioritized a legacy engagement project, has not proven to be viable in the current environment. By Michelle Russell: The pandemic has upended destinations’ view of business events as some kind of “subsidiary of tourism,” UK-based global urbanist Greg Clark, who spoke at the…

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Too Big to Fail: Legacy Conferencing is the Future of Associations

Matty Rubenstein has been advising senior association executives for 15 years   Over the last 15 years I’ve had the most fantastic opportunity to work with senior executives across almost every division of IEEE, the Institute of Electronic and Electrical Engineers, in New Jersey. It’s one of the biggest associations in the US, generating revenue of almost $½…

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Danger, Will Robinson! Danger! Tax Revenues Are Falling!

By Jack Johnson, Destinations International: I grew up watching the television show “Lost in Space.” It was about a space colony family struggling to survive when a spy/accidental stowaway throws their ship hopelessly off course. Given my age (and being the youngest in my family and one of the last kids in my neighborhood), I…

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PCMA Project Spark: De-Mystifying & De-Stigmatising AI

PCMA and its Singapore-based event tech partners, Gevme, unveiled the launch of Project Spark at IMEX 23 in Frankfurt in response to the growing fears within event planner communities of the impact that AI will have upon their productivity and jobs. But Sherrif Karamat CAE, the organisation’s Chief Executive, explains that it isn’t AI which…

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CALGARY: From One Trick Cowboy to Intellectual Capital

Calgary, Alberta, is famed for its resource economy and the annual gathering of cowboys at Stampede Park. In celebrating its 111th edition of the Stampede, however, its BMO Centre General Manager and Iceberg Ambassador, Greg Newton, reveals a pandemic well spent in greasing the transition from oil and gas to a broader knowledge economy using…

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NZCE Now Has More Than 30 Financial Contributors

James Rees, President of JMIC: “It’s a superb testimony to our industry and the importance of this campaign that we have the financial support of so many leading organisations and more continuing to join us.” More than 30 major meetings and events industry organisations from across the world are now financial contributors to Net Zero…

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