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Impact of the Visitor Economy on Canadian Exports

The visitor economy plays a critical role in Canada’s broader economic and trade performance. The Impact of the Visitor Economy on Canadian Exports, commissioned by Destinations International’s Canadian Destination Leadership Council and conducted in partnership with EY-Parthenon, provides new evidence of how inbound travel contributes to export growth and drives Canada’s international competitiveness.

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UFI Global Exhibition Barometer 36th Edition (January 2026)

This study is based on a global survey concluded in December 2025. It represents up-to-date information on the status and outlook of the global exhibition industry as well as on 19 specific markets and regions. The Barometer has a truly global reach, with 378 companies participating in this edition from 57 countries and regions.

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German Convention Bureau Releases Latest ebx.lab Report on Future Evolution of Meetings

This white paper is a timely contribution to the business events ecosystem. The insight gained from three ebx.lab editions is clear: the challenges facing stakeholders across the business events ecosystem are far more similar than expected, and the most effective solutions emerge where knowledge, data, perspectives, and resources are brought together through genuine collaboration.

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Association Guide to Subvention: The Practical Edition

Event matchmaking platform Conferli has produced this guide for associations to help them maximise the financial and in-kind support they can obtain from host destinations, with advice built on the results of a collaborative research project with #Meet4Impact and the GDS-Movement into the worldwide subvention environment.

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Freeman End-of-Year Trends Recap

2025 marked a major shift for the events industry, and Freeman’s End-of-Year Trends Recap examines what was most impactful. One of the significant opportunities, and challenges, coming in 2026 is how the industry must prioritise stronger retention strategies. Attendee retirement is outpacing attendee retention, creating a significant workforce challenge over the next three years.

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Megatrends vs. Reality: How 2025 Event Predictions Played Out

In December 2024, Skift Meetings published its annual Skift Meetings Megatrends 2025 report, outlining the forces expected to shape business events in the year ahead. One year later, the results are mixed. Several trends materialized decisively. Others showed early promise but stalled amid operational, financial, or regulatory realities. Here’s how each prediction played out…

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A German Perspective on Global Event Trends in 2026

VOK DAMS, one of Germany’s top (and globally-operating) corporate event organising companies, predicts the biggest trends for the coming year. Events will become even more strategically important in companies’ marketing and communication mixes, as the attention economy and community-building challenges become central concerns of companies both large and small.

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Skift Meetings Megatrends 2026

Skift’s latest report highlights persistent uncertainty, talent gaps, condensed timeframes and rising costs, along with the impact of AI, political polarisation and the increasing prevalence of “micro events”. Lots of strategic issues are covered in this thought-provoking report, with clear insights on how to deal with the forces defining the year ahead.

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Registration for Research Centre of Future Meeting Studies

The German Convention Bureau is looking to recruit 40 “research fellows” to participate in the first study in a series of research projects exploring the future evolution of business events, and is especially interested to hear from international meeting owners and organisers. Deadline for sign up is 28 February 2026. More details here…

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Northstar/Cvent Meetings Industry PULSE Survey December 2025

The latest survey results show that unanticipated government actions are the biggest threat to meetings. Planner sentiment is trending downward again: Forty-four percent of planners are less optimistic than they were six months ago. Compression has eased and RFP responses have improved, though planner concerns over costs and contract terms have increased.

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ICCA and Destination Canada Release Sustainability Survey Report

ICCA and Destination Canada have unveiled The State of Sustainability in Associations Report, revealing that while global associations increasingly value sustainability, many still struggle to turn commitment into measurable action. According to the study, 66% of international associations rate sustainability as very or extremely important, up from 60% in 2023, but consistent implementation remains elusive.

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Victorian Convention and Event Trust Delivers Year of Impact

Victorian Convention and Event Trust, operators of Melbourne Convention and Exhibition Centre and Nyaal Banyul Geelong Convention and Event Centre, released its Annual Report and Impact Report for the 2024-25 financial year. MCEC hosted 714 events, attracting 3.2 million visitors, reflecting its direct economic impact, and the social and environmental contribution of these events.

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IBTM’s Trends Report Paints a Picture of a Growing and Resilient Industry Despite Global Headwinds

The Trends Report examines key forces shaping the global business events industry, drawing on data from 140+ sources. It reveals a high level of industry confidence, fuelled by factors such as events’ role as a powerful counterbalance to the digital world, deeper integration of analytics and ROI, and a focus on strategic thinking and innovation.

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New Report Urges Action as 93% of Disabled Delegates Face Barriers at Events

A report from The Business of Events & ICC Wales uncovers a major disconnect between how accessible venues believe they are and the reality faced by delegates. Based on feedback from 1,000 delegates and more than 100 venues, the research identifies widespread challenges such as inaccessible layouts, untrained staff, overstimulating environments, and limited accessible facilities.

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New Research Reveals Shifts in Trade Show Revenue Mix

A new analytical framework and report breaks down exhibition organizer income into five segments. Former UFI CEO Kai Hattendorf has developed the “5 S Model for Organiser Sales Segmentation,” as a way to address the long‑standing challenge of standardising how the industry measures and ranks the revenue streams of trade show companies and event organisers.

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Sarawak Destination Legacy Report: A Decade of Transformation

This report launched at this year’s IBTM World sets out in detail the intentional planning and sophisticated business models behind Sarawak’s journey from minor regional conference destination to impact-oriented success story, with lessons for other destinations aiming to unlock the potential of their intellectual capital and to attract events that drive local economic development priorities.

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