Features

The Feel-Good Factor Nobody Measures in Business Events

Dr Emma Delaney from the University of Surrey explains how the “psychic income paradigm”, a concept well established in sports events, offers a credible way to capture the overlooked social and emotional value that is delivered by business events. From Centre for Events & Festivals…

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Lancaster: Has US Reached Cliff Edge?

In this episode of The Meeting Room podcast, James Lancaster, Editorial Director at Northstar Meetings Group, and Iceberg Ambassador, discusses the latest implications of Trump travel policies suggesting a silent revolution on the part of event organisers and international visitors is well underway…

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Business Events Unlock Policy Agendas

Iceberg Ambassadors Melissa Riley and Kai Hattendorf, along with Rodney Cox argue the case for business events as a strategy for accelerated destination development, place leadership, capacity building, and the realisation of broader policy agendas. “Where’s the message,” asks Cox, “to government that if you want to fast-track your city to [becoming] a hub of…

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A New Strategy: How Do We Make Our Citizens Healthier and Happy?

VisitScotland’s Rory Archibald outlines the ambitious thinking behind Scotland’s new business events strategy: deep conversations with association clients to understand what knowledge is being generated and exchanged, long-term data-gathering plan, fast and flexible integration of past mistakes, strong alignment with policy goals for Scotland and its aspirations for citizens’ wellbeing.

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Singapore is a Hub Where Talent, Innovation, and Capital Convene

Where some destinations see only a glamorous sporting event, Singapore leveraged the most recent edition of its Formula 1 race to host and in some cases to originate and organise 25 strategic international business events. Carrie Kwik, Executive Director, Conventions, Meetings & Incentive Travel, Singapore Exhibition & Convention BureauTM (SECB), explains how Singapore’s advantages as…

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ESAE Predicts a Less Transactional Future for Association Meeting Strategies

For the fourth year in a row, ESAE (European Society of Association Executives) curated and organised IBTM World’s Association Leadership Forum in Barcelona last November. International and European association leaders explored ways to design their meetings strategy in a less transactional way, and instead to use these events to drive forward the Mission and Vision…

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Washington’s Velvet Rope of Influence

Gathering Point’s David Adler explains how media-hosted events became the most lucrative — and least examined — marketplace for public advocacy. And what is true for the USA will almost certainly be the case in other arenas of policymaking influence, from the EU to Asia-Pacific.

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Just What the Doctor Ordered

From Meetings & Conventions Asia: Thanks to government policy, investment in an excellent events ecosystem and soaring ambition, Dubai is emerging as a global healthcare superstar. Its desire to provide a bridge for international knowledge-sharing is proving irresistible to some of the world’s most important medical events.

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Germany’s Messe Industry Reports €30 Billion Annual Direct Impact

The German Trade Show industry contributes around €30bn annually to Germany’s economic output and safeguards at least 280,000 jobs, according to a recent report from the economic research institute Prognos, commissioned by the Association of the German Trade Fair Industry (AUMA). The study is based on surveys of over 33,700 visitors and 17,700 exhibiting companies…

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The Talent and Knowledge Gap Threatening the Future of Events

A cooling labor market is compounding a long-simmering problem. Event professionals are being asked to do more with fewer resources, less institutional support, and, often, less pay. Simultaneously, seasoned professionals are exiting the industry at an accelerating pace. In many cases, they are replaced by less experienced workers, or not replaced at all.

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Destinations International 2025 Futures Study: Turning Data and Insights into Actionable Foresight

Destinations International’s Jane Cunningham and MMGY NextFactor’s Managing Director Cassandra Gilbertson discuss the ways in which DI’s latest biennial study will shape the policy priorities and primary challenges facing destination organisations worldwide over the coming years. A huge shift in business models and strategic responsibilities has been taking place over the last decade, moving from…

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SUCCESSION: Step Aside Old Man!

In Barcelona, Chief Strategy Officer at MCI Group, Oscar Cerazales, was put on notice by son Albert Cerazales-Garcia that organisations need to adapt to the generational demands of Millennials and Gen Z or face irrelevance. A compelling session hosted by Cerazales-Garcia and moderated by the impressive Group Learning & Development Director of MCI Group, Avinash…

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Beyond the Event: Creating Lasting Legacies in Singapore

From M&C Asia: In today’s business event landscape, the most impactful gatherings are those that reach beyond traditional knowledge-sharing and networking to create meaningful and lasting change. MICE planners are now shifting their focus to extend event impacts far beyond the conference walls, creating positive effects on host communities, destinations, and society at large. According…

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Ireland Adopts Business Events Strategy–For Tourism & Beyond

Yet another country has pivoted ‘beyond tourism’ in its approach to business events, post-pandemic. Fáilte Ireland and Tourism Ireland have combined to secure funding support of ‘Ireland’s Business Events Strategy 2030’, approved by Catherine Martin, the Minister for Tourism, Culture, Arts, Gaeltacht, Sport, & Media. The investment will see the organisations actively targeting business and…

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LOTR v GoT: Lessons for Associations, Content Strategy & Events

By Colm Clarke, Partner, Consultancy at Exempla Management & Consulting: Episode 1: Battling Business Models Hopefully your leadership transitions are more civilised than in a Game of Thrones episode, and your stakeholder groups are easier to align around common objectives than Tolkien’s elves and dwarves – but don’t ignore the lessons for associations provided by…

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