Destinations International’s Jane Cunningham and MMGY NextFactor’s Managing Director Cassandra Gilbertson discuss the ways in which DI’s latest biennial study will shape the policy priorities and primary challenges facing destination organisations worldwide over the coming years. A huge shift in business models and strategic responsibilities has been taking place over the last decade, moving from…
The Rotterdam edition of Convening EMEA featured keynote speaker, academic and economist, Noreena Hertz, who set the scene to an event designed to ensure human connection across generations and the diverse sub-groups of the PCMA community. There was an underlying sense that there is a changing of the guard under way as Boomers prepare to…
Gustav Källstrand has for many years hosted the Nobel Prize Museum’s podcast, in which numerous Nobel laureates emphasise the importance of community, collaboration and of course international meetings in the evolution of truly revolutionary ideas. This wide-ranging essay explores the mindsets of these top thinkers and the environments in which their successful breakthroughs are possible.
Slovakia’s two largest cities, Bratislava and Košice, are taking advantage of their networks of universities, research institutes, innovation centres and start-up clusters serving Automotive, IT, Energy, Life Sciences and Creative industries, to carefully target international events that will gain from interacting with these local centres of intellectual excellence. From AMI…
When international conferences take place in Sydney, their influence extends well beyond industry networking and economic return. Through a strategic partnership between BESydney and the NSW Department of Education, business events are being translated into real-world impact, inspiring students, equipping teachers, and preparing communities for the jobs of tomorrow. From Boardroom…
Dr Mike Duigan from the Centre for Events & Festivals clarifies how two very different but equally powerful conceptual frameworks – Theory of Change and Field Configuring Events – can be used in tandem to generate practical, lasting transformation, both in host destinations and more generally in service of the event-owning organisation’s mission.
This excellent overview of the conference discussions and presentations by Boardroom’s Vicky Koffa highlights key concerns and opportunities facing organisers of medical meetings, and points the way towards the sector’s future evolution, where patients may have just as much of a voice as researchers and practitioners, and impact and outcomes are the most important metrics.
Understand how and why Antwerp is building its events strategy around future-industries, sustainable solutions and economic development priorities, leveraging academic excellence, start-up innovation, and industrial scaling-up know-how to attract the most relevant international events. An excellent model for other cities wishing to fully exploit their intellectual capital and business sector advantages, from Antwerp Convention Bureau…
If place branding was initially created to reinforce and, in different ways, stabilise a place with consistent narratives capable of offering predictability about its identity, today that stability is the exception; predictability is a myth we insist on clinging to. From City Nation Place, by Caio Esteves, Managing Partner, N/LF…
Prof Mike Duignan deconstructs the academically rigorous structure underpinning Destination Canada, #MEET4IMPACT and GainingEdge’s multi-year, multi-event impact research project, which is leading the way in developing insights on the key determinants and best models for measuring societal, scientific and business impacts. The five Vs are: Volume of data; Variety of sources; Velocity with which data…
This report confirms the necessity of a new boardroom and senior management focus on the geopolitical environment, and analysis and management of related risks and opportunities. Many recommendations can be applied to organisations’ international meetings strategies, e.g. qualifying value at stake, honing narratives and strategic offerings, optimising engagement, and investing in new capabilities. From McKinsey…
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Hattendorf argues that government support is vital for SME participation in international trade fairs, and is critical for many early-stage export-oriented companies’ success. We now have evidence of what happens when the government funding tap is turned off (in UK) and clear ROI data for schemes that have been consistently running for decades (in Germany).
Held during the 2025 IMEX Policy Forum in Frankfurt, this high-level interview with urbanist, author and global advisor Prof Greg Clark CBE FAcSS provides essential geopolitical and socioeconomic context for understanding the future potential direction of Business Events and what destinations that wish to strengthen their competitive positioning need to do. “A multiplication of opportunity…
Dubai’s Business Events leaders share strategic insights into how our sector supports broader knowledge economy goals, with ideas that can be adopted by many other destinations worldwide. As Dubai works to transform itself into a continents-connecting knowledge economy powerhouse, business events are playing a critical role, especially during these times of global geopolitical disruption. Karina…
In a call to action for all Asian destinations to embrace “beyond-tourism” thinking in their approach to Business Events, PCMA’s Florence Chua summarises the opportunities and barriers to growth in the regional and international association market within Asia Pacific. Interviewed during this year’s PCMA APAC conference at Marina Bay Sands in Singapore, Chua highlighted the…
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