VOK DAMS, one of Germany’s top (and globally-operating) corporate event organising companies, predicts the biggest trends for the coming year. Events will become even more strategically important in companies’ marketing and communication mixes, as the attention economy and community-building challenges become central concerns of companies both large and small.
UK Events Report 2025 reveals that the UK events industry is now worth an estimated £68.7 billion, reinforcing its position as a cornerstone of the UK economy and a driver of innovation, trade, and tourism. The report highlights the UK’s growing reputation as a safe, stable destination for international events amid global geopolitical uncertainty.
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From Skift Meetings: A flurry of late-year dealmaking shows growing confidence in the events sector, even as geopolitical and economic uncertainty lingers. Investors see a fragmented industry ripe for consolidation. The events industry rarely sees a day like this. Five major deals were announced in a 24-hour window – activity that signals renewed confidence across…
Gathering Point’s David Adler argues that the more artificial the world becomes, the more essential real gatherings are to our collective survival. What we once called “events” has grown into something much bigger: the Gathering Economy: You can sense this maturity most clearly in the way audiences behave. The dependable six-month registration curve is gone…
Gary Grimmer argues that developing a value proposition around event impacts is the most strategic issue facing both destination promoters and events organisers. If we measure and report impacts effectively using multi-dimensional KPIs that communicate the industry’s full economic, social and environmental value, we’re going to be part of a more successful and sustainable industry.
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For an academic perspective on the events sector (as opposed to the usual industry-led approach), make sure you follow the Centre for Events and Festivals. Many of CEF’s professors are attempting to evaluate events with a much more scientific rigour than is the norm. CEF Insights are short, accessible articles written by industry experts.
IPEC, for independent planners, offers a unique chance to explore new venues and destinations; engage in peer-to-peer learning in a collaborative, non-competitive environment; and gain education tailored to you as a business owner and entrepreneur. All qualified buyers will be fully hosted by Northstar Meetings Group for two productive days of prescheduled meetings with key…
The VISIT USA Act, introduced in Congress today, would restore critical funding to Brand USA—America’s destination marketing organization as the nation prepares to host a decade of global events including the 2026 FIFA World Cup, America 250 and the 2028 Summer Olympics, providing resources to promote the United States abroad, attract international visitors…
A report from The Business of Events & ICC Wales uncovers a major disconnect between how accessible venues believe they are and the reality faced by delegates. Based on feedback from 1,000 delegates and more than 100 venues, the research identifies widespread challenges such as inaccessible layouts, untrained staff, overstimulating environments, and limited accessible facilities.
Dr Hayley Walker of IÉSEG presents an analytical argument with challenging perspective on the effectiveness of “mega-events”, especially those originally designed as government-to-government negotiation platforms, but which have attracted the involvement of big business and different communities of interest. As an industry, shouldn’t we be advocating more strongly for “impactful & effective meetings” not “bigger…
BCD Meetings & Events has released its What’s Trending 2026 guide. The report sets out what will shape meetings and events next year, with global findings and regional detail to help planners adjust programmes, budgets and formats in practical ways. The guide finds that meetings are now treated as strategic spend. From CMW…
Dr Mike Duigan from the Centre for Events & Festivals clarifies how two very different but equally powerful conceptual frameworks – Theory of Change and Field Configuring Events – can be used in tandem to generate practical, lasting transformation, both in host destinations and more generally in service of the event-owning organisation’s mission.
Gothenburg used the city’s progressive social objectives and programmes, its membership of WHO’s Age Friendly Cities & Communities network, and the city’s 400th anniversary to successfully bid to host the 2024 World Masters Athletics Championship. The result: inspiration for local citizens to live healthier lives, lifelong friendships forged amongst the over 8,000 athletes in categories…
Prof Mike Duignan, Founder & Chair of the Centre for Events & Festivals, argues that it’s essential to bring together the very best academic practitioners and rigorous studies with top practitioners who deeply understand the workings of the market, if we are to really gain the necessary depth of understanding to move our sector to…
Kai Hattendorf with a deep-dive into a sector he knows intimately, drawing out lessons that are of value to meeting professionals both within the trade show sector but also far more widely. Main takeaway: “Experiences, not Engines” drive success.
Regional business events leaders discussed how to increase collaboration, turn individual success stories into systematic improvement, develop frontline skills, and raise awareness about the strategic impact of events with African policymakers. From The Star (Kenya)…
Organised by ITB China, MICE Meeting Point conference and exhibition, taking place in Beijing from 11-12 September and promises to be a focal gathering for business event and corporate travel professionals. Featuring a blend of forums, exhibitions, and panel discussions aimed at dissecting the current state and future direction of the industry. From MIX Meetings…
ITB China’s new MICE Meeting Point, debuting in Beijing Sept 11–12, has partnered with the China Association of Travel Services’ MICE Committee and the China Advertising Association’s Event Marketing Committee. The collaboration aims to drive professional development, foster international cooperation, and connect global resources with China’s evolving business events industry.
Event sustainability organisation isla announced the findings of its latest report at the Made Possible Festival held in London’s Barbican Centre this May. With almost 1000 recent events adding to previous reports on almost 4000 events, including data from over 2700 supply chain companies, the report highlighted the key areas where our sector can make…
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