Found 157 Opinions
Viewing all Opinions
A new study has found that the business events industry boosts global gross domestic product by $1.5 trillion. Karen Kotowski, CEO of the Events Industry Council, which is behind the Global Economic Significance of Business Events report, discusses its findings with Carina Bauer, CEO of IMEX, which was one of the partners in the research. From IMEX…
The recent Incentive Travel Industry Index has detected changes in the sector’s rationale. While the top reasons remain sales, revenue and overall profitability, some “softer” objectives have climbed up the rankings and are impacting event design and desired outcomes. In particular, improving relationships between workers and management now holds second place. From SoolNua’s Pádraic Gilligan at Padraicino…
The rise of the ‘individual’, modern consumerism, social media, open-source publishing: all have been cited as reasons why the traditional association model is doomed. It’s a viewpoint which does assume that associations are incapable of self-reform. And yet industry research keeps showing the number of international association meetings going up and up. From Association Meetings International…
Company spending on incentive programmes is growing with the evidence that they’re effective at driving productivity. But research from the Society for Incentive Travel Excellence, an Iceberg partner, has found that while budgets have increased, average spending per attendee has remained the same for most. More employees are being invited on trips. From Skift…
A new Harvard Business Review report called “The Event Marketing Evolution” (already available in The Iceberg’s Research section) shows that more than half of corporations place more value on face-to-face than other marketing channels, and have upped their event activity. Yet they still struggle to quantify return on investment. From PCMA Convene…
The term “legacy” is now becoming almost ubiquitous. Legacies are the broad set of outcomes ranging from advances in science and healthcare to creating new trade opportunities and empowering young people that far outweigh the financial impact of association meetings. The Iceberg also has a role to play in that. From Biz Events Asia…
The Society for Incentive Travel Excellence, Incentive Research Foundation and Financial & Insurance Conference Professionals have now opened up submissions for their new joint survey of the incentive travel sector. The resulting crowdsourced evidence-based study will provide insights into the current and future direction of incentives. From SoolNua’s Pádraic Gilligan at Padraicino…
According to ICCA, almost two-thirds of international association meetings attract 250 or fewer delegates. Only seven percent welcomed more than 1,000 people, and just a tiny fraction (1.3 percent) attracted 3,000 or more. Small events can indeed be beautiful, but we hear little about them. From editor’s blog at Association Meetings International…
During IMEX, Copenhagen described the image problem academia is facing: endless conference invitations alongside carbon footprint concerns and straining public budgets. Industrial PhD student Thomas Trøst Hansen has been researching how delegate academics work and receive recognition through the value chain used as a basis for evaluating academic events. From Boardroom…
With the Events Industry Council’s “Economic Significance of Meetings to the US Economy” now out, and after incentive sector specific research from both the Society for Incentive Travel Excellence and the Incentive Research Foundation, how far do such reports correctly quantify the real impact and worth of incentive travel? From SoolNua’s Pádraic Gilligan at Padraicino…
The Trump effect on the US’s standing as a destination is much discussed. But what about the actual meeting that helped elect him: the 2016 Republican National Convention? The RNC and its economic impact are at the centre of some thoughts about the real return on investment of face-to-face. From PCMA Convene…
Whilst direct spend on business and professional events – the tip of the iceberg – is relatively easy to quantify, their legacy return on investment has always been harder to assess. ROI specialist Michael Piddock of Glisser links its measurement to the goals an event is seeking to achieve, be these in revenue, reputation, relationships or recall. From Meetings & Conventions…
Positive event trajectory, positive event perception, relationship growth, and experience satisfaction. Rather than bombarding delegates with too many feedback questions, these are the meaningful reactions to benchmark. Lisette Sheehan and Lyndsay Merbach, measurement experts at the Sparks agency and 2017 PCMA Education Conference speakers, discuss the metrics that matter to planners in improving their events. From PCMA Convene…
Powered by 
