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Naomi Smith explores what events are revealing about association leadership this year in places where strategy becomes visible: association events. Naomi is joined by Ariane Brusselmans, Senior Nonprofit Executive and Director of Conferences at the International AIDS Society, and Professor Peter Van Daele, Secretary General of the International Union of Radio Science.
Dr Senthil Gopinath, CEO, ICCA, articulates the case for why and how we can change external perceptions of the business events sector amongst audiences beyond our own “bubble”. He argues the industry must speak with a stronger, unified narrative that highlights business events as drivers of knowledge exchange, innovation, economic growth and long-term societal impact.
Experienced sustainability practitioner and impact consultant Jessica Vandy takes issue with the inappropriate and reputation-damaging misuse of sustainability terminology such as “regenerative”, a slowly growing trend that she argues is infiltrating event websites, venue brochures and destination marketing. Credibility and trust are essential attributes, and sloppy use of language is putting these at risk.
Roy Ying says Hong Kong and cities across Greater Bay will reap benefits after visits by UK and Canadian leaders to Beijing. High-level diplomacy resulted in extending visa-free travel, leading to opportunities for MICE organisers, and marking the latest milestone in a sweeping national strategy to open China’s doors wider to the world. From MIX…
The event industry does not lack expertise; it lacks a system that turns thousands of successfully delivered events, research, and thought leadership into accumulated professional knowledge that helps us continually improve how events are planned, delivered, and evaluated. Prof Mike Duignan sets out a pragmatic framework to solve this fundamental challenge.
Skift Meetings’ Executive Editor Andrea Doyle argues that as global associations expand into fast-growing destinations, inclusion and human rights are becoming as critical as infrastructure and airlift. ICCA’s choice of Kigali for its 2027 Congress spotlights Rwanda’s rising meetings profile but raises concerns about LGBTQ safety and stigma, prompting calls for proactive inclusion planning.
Kai Hattendorf sets out the data that prove we are experiencing an accelerating degradation of digital business environments, and argues that this dramatically revalues the utility of the exhibition hall, conference hall and networking spaces: Across the business events industry, we have long argued that trust is built through physical presence…
Soolnua co-founder Padraic Gilligan demonstrates how to effectively counter negative press stories by unapologetically hammering home economic multiplier facts and figures, and illuminating the bigger picture behind the cost and style of doing business in the business events or tourism sectors. From Padraicino…
GatheringPoint’s David Adler takes global experiential agency Jack Morton’s latest annual report as a starting point to explore how factors such as trust, credibility and alignment enable events to become purposeful platforms for the exercise of soft power.
IAPCO President Sissi Lignou calls for International healthcare conferences to be designed with the experiences of the end-beneficiaries of the conference theme as the central messaging. The PCO plays a critical role in bringing together all voices – destination representatives, event owners, delegates, speakers – to promote these key messages about impact and value created.
From AI abuse scandals to collapsing trust, X is no longer just “controversial” – it may be fundamentally broken. And that matters for meetings, events and destination marketers. With the use of the Grok AI tool to manipulate images by removing clothing, the demise of X as a credible social media platform feels complete.
Kai Hattendorf draws together strands from multiple sources in an attempt to isolate the seven most important issues facing our sector in the coming year. In an era of accelerating change and unpredictable complexity, this is a call for observation of what’s happening, serious debate and contemplation of multiple perspectives, and for flexible, mission-focused leadership.
Prof Greg Clark summarises the key points from his keynote presentation to the 2025 ICCA Congress. We are living through a “century of cities”, as we head towards peak projected global population in the year 2080, with over 1600 cities currently having a population of over 1 million, a six-fold increase in 50 years. In…
When attention is scarce and expectations are high, it’s design that helps organisations, brands and events stand out, argues Carina Bauer. The World Economic Forum predicts that creative thinking and curiosity will be among the most in-demand skills by 2030. IMEX invites the events industry to embrace design as our business superpower.
Anna Abdelnoor, CEO and Founder of isla, observes that too many travel and event sector association leaders are underplaying the turmoil in geopolitics and international business systems that we are currently experiencing and don’t understand that their members would welcome clear-eyed leadership statements on the changed reality of the environment they’re operating in. From AMI…
Meeting design guru Mike van der Vijver calls for the adoption of organisational and evaluation frameworks that highlight the good that meetings deliver (for delegates, event owners, host destinations and society at large), rather than those designed to simply minimise the negative carbon impact of holding the event. From AMI…
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