BestCities and ICCA’s research, marking their Incredible Impacts Programme’s 10th anniversary, highlights a gap between associations’ growing focus on event legacy and destinations’ perceptions. While 49% of associations prioritise legacy, only 18% of destinations recognise it as a key priority. Just 14% systematically measure legacy outcomes. Only 7% conduct follow-ups six months after events.
UFI, The Global Association of the Exhibition Industry, has released the 16th edition of the Euro Fair Statistics report, which provides certified data on the European exhibition market in 13 countries for 2025 and covers 1,758 exhibitions. The data is gathered from 10 contributing industry bodies and partners from across the continent.
ExpoPlatform’s The Meetings Engine explores how event organisers can move beyond traditional networking to create purposeful, measurable business connections. The e-book examines seven meeting formats and how AI-powered matchmaking can improve attendee experiences, lead quality and sponsorship revenue, while keeping human judgement central to successful event design.
This report provides an overview of exhibition venue capacity worldwide, covering 1,565 venues with a total of 45.2 million sqm of gross indoor exhibition space. Beyond global and regional data, the report provides detailed profiles of 22 key markets, each offering more than 300,000m² of exhibition space, delivering a benchmark for industry planning and development.
Artificial intelligence is everywhere. But for event professionals, the real question is far more practical: where can it genuinely make your work easier? This report cuts through the noise to explore where AI is already delivering value today, what’s holding adoption back, and how to apply it with clarity, confidence, and control in 2026. From…
A joint initiative of the Incentive Research Foundation and Society for Incentive Travel Excellence, the Incentive Travel Index is the business events industry’s most authoritative study of the global incentive travel market and its impact on corporations, agencies and the supply chain in destinations. The Index is undertaken in partnership with Oxford Economics.
Organizers know how many people registered and how many booths sold. What they often miss is the story behind those numbers, and most of it plays out long before the doors open. This report draws on a September 2026 survey of 3,459 attendees and exhibitors to show what that story looks like.
AI is reshaping event management, with around 40% of tasks now suitable for AI support or automation. Administrative, data and reporting work are most affected, while relationships, strategy and onsite decision-making remain human-led. This report explores how responsibilities are evolving and reveals practical lessons from one events team’s experience implementing AI. From Cvent & MPI…
Now in its 16th year, the annual Amex GBT Global Meetings and Events Forecast identifies the trends shaping meetings in the year ahead. Discover how meeting professionals are creating more memorable experiences, using AI and human expertise to drive personalization, building greater resilience, and managing rising costs without losing sight of impact.
Events matter more as AI floods every other channel. Most event teams now use AI to create content; only 26% say it has delivered a significant improvement. Forrester surveyed 459 senior leaders on why, and on what the teams seeing results do differently. Commissioned by the Cvent Center for Event Insights and conducted by Forrester…
Drawing on a survey of more than 1,000 US travelers, self-reported diaries from people booking real trips, and interviews with executives across hotels, distribution, destinations, and business travel, this report sets out where decisions are actually being made now—and what it takes to stay credible, visible, and bookable across a journey no single player controls.
Plenty of food for thought can be found in this report, which summarises the conclusions of the Futures Workshop facilitated by Conference Futurist Graham Norris at The Meetings Show London 2026. It explores the forces shaping the future of events and considers how technology, human connection and changing expectations may influence the industry.
For a decade, leading on destination sustainability meant having a strategy. In 2026, it means proving what the strategy achieved. This report sets out what changed across the GDS-Index this year: where destinations are moving fastest, where progress has stalled, and why leadership in destination sustainability no longer sits where it used to.
European city tourism kept climbing in 2025, but the headline figure only tells part of the story. The Central message of CityDNA’s report: Europe’s city destinations are moving from a volume race to a value-and-resilience race. Success is increasingly measured by what visitor economies deliver for residents, businesses, the environment, and the cities themselves.
Skift Meetings surveyed 100+ in-house corporate event professionals, spanning finance, technology, healthcare, and manufacturing, to find out how they’re navigating an increasingly complicated landscape. The result is a data-backed look at how planners are reevaluating risks, what they’re changing in their contract language, and what they need from leadership to do their jobs well.
Creating connection, alignment and lasting impact at pharmaceutical meetings and events, when the stakes are high. Drawing on over two decades of experience working with organizations including AstraZeneca, Bayer, GSK, Johnson & Johnson, Roche and Merck, this report explores the science behind engagement and why it matters more than ever for pharmaceutical teams. From SongDivision…
Why does The Iceberg consider the just-released IMEX White Paper, “Place Leadership and the Business Events Sector”, to be so important? In almost four decades of monitoring and supporting this sector, The Iceberg Curator, Martin Sirk, has reviewed hundreds of research reports, policy documents, and thought-leadership papers, yet he notes that “few match this paper’s…
Powered by 