Drawing on a survey of more than 1,000 US travelers, self-reported diaries from people booking real trips, and interviews with executives across hotels, distribution, destinations, and business travel, this report sets out where decisions are actually being made now—and what it takes to stay credible, visible, and bookable across a journey no single player controls.
For a decade, leading on destination sustainability meant having a strategy. In 2026, it means proving what the strategy achieved. This report sets out what changed across the GDS-Index this year: where destinations are moving fastest, where progress has stalled, and why leadership in destination sustainability no longer sits where it used to.
European city tourism kept climbing in 2025, but the headline figure only tells part of the story. The Central message of CityDNA’s report: Europe’s city destinations are moving from a volume race to a value-and-resilience race. Success is increasingly measured by what visitor economies deliver for residents, businesses, the environment, and the cities themselves.
Why does The Iceberg consider the just-released IMEX White Paper, “Place Leadership and the Business Events Sector”, to be so important? In almost four decades of monitoring and supporting this sector, The Iceberg Curator, Martin Sirk, has reviewed hundreds of research reports, policy documents, and thought-leadership papers, yet he notes that “few match this paper’s…
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