Follow Geneviève Leclerc’s novel experiment through this series of LinkedIn posts, as she attempts to rigorously apply the “BE Impactful Framework” (designed to measure the overall business, intellectual and societal impact of an event) to her own PERSONAL impact and value gained from attending IMEX 2025 in Frankfurt.
True to form, the BestCities Global Alliance continued to use its annual Forum to pursue association impact by gathering members of its association community for shared learning. The methodology for developing greater impact strategies came in the form of the 2nd edition of the ICCA Association Impact Masterclass following its inauguration by Founding Funders and…
Social impact is no longer an add-on: it’s the new business-as-usual approach for leading destinations and convention bureaux. Join us for this insightful webinar to explore how event legacy, stakeholder collaboration, and impact measurement are transforming the way destinations approach sustainability. Through practical strategies and real-world case studies, we’ll break down the key elements of…
Social impact is no longer an add-on: it’s the new business-as-usual approach for leading destinations and convention bureaux. Join us for this insightful webinar to explore how event legacy, stakeholder collaboration, and impact measurement are transforming the way destinations approach sustainability. Through practical strategies and real-world case studies, we’ll break down the key elements of…
Proponents of the social impact of events narrative convened in Bruges for IMPACT DAY hosted by The VISITFLANDERS Convention Bureau, #MEET4IMPACT, and the GDS-Movement to discuss how collaboration between social entrepreneurs, impact investors, and government can collaborate to drive positive change using association meetings as the catalyst. “We’re impact creators…”, explained Genevieve Leclerc, co-founder of…
From #MEET4IMPACT: The ICCA Congress 2024 in Abu Dhabi is committed to transforming the global business events (BE) industry by setting new standards for sustainability, innovation, and social impact. In partnership with the Abu Dhabi Department of Culture & Tourism, Abu Dhabi National Exhibition Centre (ADNEC), ICCA, GDS-Movement, and #MEET4IMPACT the Congress aims to position…
Conferli – The conference matchmaking platform’s latest podcast features Beatriz Ibañez, Impact Specialist at #MEET4IMPACT. In this episode, Beatriz unpacks the critical difference between impact and legacy in the events industry, discussing the concept of legacy washing; barriers to creating true, lasting impact; why focusing on long-term change is essential for meaningful progress. Ready to…
Join us on June 18th for a celebration of 5 years of impactful insights and the unveiling of our social impact report. This event is an opportunity for us to share invaluable learnings, explore future strategies, and delve into our first ever social impact reporting, looking at our journey of 5 years of supporting the…
From #Meet4Impact: With immense pleasure, and a sense of disbelief at how swiftly these five years have flown by, I am thrilled to share #MEET4IMPACT’s very first account of our journey toward impact. Six years ago, after spending two fruitful decades in the business events sector, toggling between event planning and association leadership roles, I…
Co-created by ICCA, Meet4Impact and GainingEdge, the Association Impact Masterclass is a new groundbreaking training programme, aligning seamlessly with the ICCASkills certification programme. This initiative will add valuable enhanced capabilities to the skillsets of association professionals worldwide, enabling them to design, deliver, and measure the impacts of their activities. Associations play a crucial role globally…
This case study reveals the impacts upon researchers, neurologists, patients, carers, and victims of Parkinson’s disease at the World Parkinson’s Coalition (WPC) Congress held last year in Barcelona. It is also a product of the serendipity of two wholly unconnected business events because the opportunity to capture the intended impacts of the WPC’s Parkinson’s Ready…
This week, GDS-Movement and #MEET4IMPACT hosted webinars to celebrate and showcase their recent Impact Award shortlisted finalists. The guest speakers shared what they have learnt, some of the challenges they have faced, and the impacts they are creating, to inspire and inform future impact and legacy practitioners. A recording of the webinar is available to…
Geneviève Leclerc, Co-Founder & CEO of MEET4IMPACT, reflects on the issues raised in Business Events World #107: The End of the Legacy Road?… It’s sad to hear that the efforts deployed by European Society for Radiotherapy and Oncology (ESTRO) – a pioneer in elevating the act of purposefully allocating a meeting to a destination based…
The Legacy & Sustainability Course ‘Shaping the Future of Business Events’ recently implemented by the Head of VisitBritain Business Events, Paul Black, concluded in Newcastle with 60 stakeholders from the business events ecosystem of Britain in attendance. The subject – Impact Measurement – surely the Holy Grail to identifying and measuring the value creation derived…
Anthropologist-turned-event-pro, Geneviève Leclerc co-founded #MEET4IMPACT to revolutionize event planning and measure their impact. Driven by her passion to create meaningful experiences, she challenges traditional destination selection and strives for greater potential in every event. Listen to the Skift Meetings Podcast…
As we enter a new year, #Meet4Impact’s Geneviève Leclerc, assesses the progress the sector has made in relation to value creation. “We’re close to the tipping point,” she says. Destinations are recognising the need to embed impact strategies into their marketing alongside their sustainability programs. Professional societies and associations (as illustrated by the International Liver…
Do you wish your destination’s events created less waste, and more legacy? Less carbon and more social cohesion? They can do much more than that. They can deliver benefits to people, planet, and place, and improve business performance, profitability, and growth. How? When you mitigate a meeting’s footprint and amplify its handprint, you transform it…
Do you wish your destination’s events created less waste, and more legacy? Less carbon and more social cohesion? They can do much more than that. They can deliver benefits to people, planet, and place, and improve business performance, profitability, and growth. How? When you mitigate a meeting’s footprint and amplify its handprint, you transform it…
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