Geneviève Leclerc, Co-Founder & CEO of MEET4IMPACT, reflects on the issues raised in Business Events World #107: The End of the Legacy Road?… It’s sad to hear that the efforts deployed by European Society for Radiotherapy and Oncology (ESTRO) – a pioneer in elevating the act of purposefully allocating a meeting to a destination based…
The Legacy & Sustainability Course ‘Shaping the Future of Business Events’ recently implemented by the Head of VisitBritain Business Events, Paul Black, concluded in Newcastle with 60 stakeholders from the business events ecosystem of Britain in attendance. The subject – Impact Measurement – surely the Holy Grail to identifying and measuring the value creation derived…
Anthropologist-turned-event-pro, Geneviève Leclerc co-founded #MEET4IMPACT to revolutionize event planning and measure their impact. Driven by her passion to create meaningful experiences, she challenges traditional destination selection and strives for greater potential in every event. Listen to the Skift Meetings Podcast…
As we enter a new year, #Meet4Impact’s Geneviève Leclerc, assesses the progress the sector has made in relation to value creation. “We’re close to the tipping point,” she says. Destinations are recognising the need to embed impact strategies into their marketing alongside their sustainability programs. Professional societies and associations (as illustrated by the International Liver…
Do you wish your destination’s events created less waste, and more legacy? Less carbon and more social cohesion? They can do much more than that. They can deliver benefits to people, planet, and place, and improve business performance, profitability, and growth. How? When you mitigate a meeting’s footprint and amplify its handprint, you transform it…
Do you wish your destination’s events created less waste, and more legacy? Less carbon and more social cohesion? They can do much more than that. They can deliver benefits to people, planet, and place, and improve business performance, profitability, and growth. How? When you mitigate a meeting’s footprint and amplify its handprint, you transform it…
#MEET4IMPACT is a non-profit organization aiming at changing the way we plan, measure and demonstrate the value of conferences, and the conference industry at large. Their core mission is to empower the business events sector to maximize positive social impact through events. To achieve this mission, they work with associations and destinations providing them with…
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