Destination Canada’s Destination Dialogues webinar series is back for the second year to explore how destinations, organizations, businesses and individuals can craft and offer unique storytelling-based experiences in rural areas. Join us for a free 90-minute webinar designed to inspire, inform, and empower destination development and tourism professionals by sharing best practices in rural experience…
As a member of the SITE International Board of Directors, Destination Canada’s Senior Director, Business Events, Jennifer Attersall, CIS highlights the importance of viewing sustainability as more than environmental. Jennifer also encourages telling the story of what makes your destination unique, while respecting other cultures coming in and emphasizes the importance of using inclusive language.
Destination Dialogues is a virtual event designed to inspire, inform and empower rural destination development professionals. Following the success of the 2023 event, Destination Canada proudly presents the second edition, with a free 90-minute webinar. As global travel trends and climate conditions evolve, local communities are seeking sustainable revitalization and innovative solutions to attract the…
Destination Canada’s Legacy & Impact Study is tracking the beyond-tourism benefits of up to 16 business events held across Canada between 2018 and 2024. This case study examines the extraordinary legacy of the Insects to Feed the World Conference, which has had a powerful impact on research and industry in Québec. From structuring an…
The largest ever Legacy & Impact Study of Business Events, announced by Destination Canada last year, is set to unveil its first video-rich edition to the Press at IMEX in Frankfurt. The 3-Year, 16-event study of events held in Canada between 2018-2024 will deliver insights and data which ultimately may provide a framework for extended…
By Virginie De Visscher, Executive Director, Business Events | Destination Canada: Five years from now, the meeting industry has made notable strides towards sustainability, navigating a landscape shaped by both challenges and opportunities. Spurred by both government regulations and technological advancements, government regulations mandating stringent environmental standards have catalyzed a movement within the industry, driving…
From Boardroom: Destination Canada announced the International Convention Attraction Fund (ICAF), a new initiative aimed at enhancing Canada’s role as a leading destination for international conventions and business events. Supported by a $50 million investment from the 2023 Federal Budget, this program aligns with the Federal Tourism Growth Strategy’s objective to advance Canada’s tourism industry.
From Conference & Meetings World: At a joint webinar on 18 January, ICCA and Destination Canada presented a survey on the integration of sustainability into business events. The survey explored how associations and their event partners are engaging with sustainability, highlighting the integral role sustainability plays in the issuing and actioning of Request For Proposals…
From ICCA: This study draws on data collected in the period between the beginning of July and early September of 2023. A total of 248 responses were received globally across all geographic regions, providing a nuanced picture of the status of our industry regarding international meetings and focusing on the efforts in event and destination…
Discover the valuable insights, trends and best practices that will help our industry drive a more sustainable future, and bring positive change to the communities and business we work with. This could make a profound and genuine difference to the way we all do business. Registration is required, so please secure your place today.
From Boardroom: When people think of Canada, they may picture pristine mountainous landscapes, the most famously friendly people in the world or perhaps a bottle of maple syrup. And while Canada is blessed with unparalleled natural beauty and an incredibly welcoming population – some of whom enjoy a drizzle of syrup here and there…
From Destination Canada: Canada’s tourism sector has made significant strides since our previous outlook in Fall 2022 and we are now moving past recovery to a much welcome rebound, with tourism spend set to return to pre-COVID levels in 2023, earlier than previously forecasted. As we move from surviving to thriving, the Canadian tourism sector,…
From Conference & Meetings World: One of Canada’s greatest offerings remains undiscovered by many. When people think of Canada, their minds may conjure images of pristine mountainous landscapes, some most famously friendly people in the world or perhaps simply a bottle of maple syrup. And while, yes, Canada is blessed with unparalleled natural beauty and…
From PCMA: It’s no secret that Canada attracts flocks of business events with its robust connectivity, top-of-the-line venues, and natural beauty. These days, the destination is promoting — and making readily available — an equally valuable asset: the country’s intellectual capital. Launched in April 2023, the Canadian Visionaries Network (CVN) is a one-stop shop for…
From MPI, by Virginie de Visscher: More than ever before, environmental, social and economic sustainability is a top priority for leaders across a range of industries, especially when it comes to holding business events. Organizing an event is no small feat. It is a complex task that requires meticulous planning, coordination and execution. Adding sustainability…
IMEX Brand Ambassador, Tanja Knecht spoke to Virginie De Visscher, Senior Director at Business Events at Destination Canada, about their IMEX-EIC Innovation in Sustainability Award winning project, the Canadian Business Event Sustainability Plan and their strategy to drive positive change within the global business events industry.
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