Tag: Destination Canada

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Innovate Canada 2025: Health Innovation with Real-World Impact

From Boardroom: From 27 to 30 May 2025, Calgary played host to Innovate Canada – Life Sciences 2025, the latest edition of Destination Canada’s signature event series. Designed to rotate across the country’s top-performing sectors and innovation hubs, Innovate Canada connects international associations with the research, business, and policy leaders shaping Canada’s future. This year’s…

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Measuring the Impact of Meetings and Events Beyond Direct Spend

From Northstar Meetings Group: During the IMEX Frankfurt 2025 trade show, Virginie De Visscher, executive director, business events, for Destination Canada, sat down with Northstar Meetings Group editor Lisa Grimaldi to share insight into her organization’s goals for tracking the impact that meetings, conventions and incentives have on destinations. During their conversation, she discussed new…

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Destination Canada Legacy & Impact Study | Insights Report – Year 2

From Destination Canada: At IMEX Frankfurt, we shared insights that are reshaping how the global business events community thinks about legacy. Destination Canada’s Virginie De Visscher, together with The Iceberg, #MEET4IMPACT and GainingEdge revealed Year 2 findings of the Legacy & Impact Study—a groundbreaking initiative spotlighting the beyond-tourism benefits of business events.

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CitiesIPCC Cities and Climate Change Science Conference Case Study

An urban conference with a global impact Destination Canada’s Legacy & Impact Study examines the lasting economic, social and environmental impacts of up to 16 business events held across Canada between 2018 and 2024. This case study highlights the legacy of the CitiesIPCC Cities and Climate Change Science Conference, which inspired cutting-edge urban climate science…

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The Value of Travel and Tourism in Canada

From Destination Canada: In a world of uncertainty, tourism is one of Canada’s most stable and high-performing sectors, producing a total economic impact of $252 billion and driving growth in over 5,000 communities from coast to coast to coast. An independent report from Tourism Economics clearly demonstrates that the travel and tourism sector is a…

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Destination Canada Launches Wealth & Wellbeing Index

From Destination Canada: Destination Canada has released a first-of-its-kind measurement tool that looks beyond traditional metrics like visitor spending and arrivals to assess the comprehensive benefits tourism brings to Canadians. Tourism’s Wealth & Wellbeing Index highlights the sector’s role in empowering communities, preserving culture, protecting Canada’s natural assets, and driving economic growth – demonstrating tourism’s…

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Events Expected to Generate up to $122m for the Canadian Economy

Destination Canada’s multimillion-dollar International Convention Attraction Fund (ICAF), launched in March 2024, has already supported 21 successful bids made by Canadian Destination Marketing Organizations (DMOs) to host high-value major international conferences. Created and administered by Destination Canada, and funded by the Government of Canada, the ICAF is a vital component of Destination Canada’s strategy to…

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Destination Canada Launches Canada’s Business Events’ Sustainability Storybook

From Event Industry News: Destination Canada’s Business Events team has launched the latest resource to come from its Canadian Business Events Sustainability Plan, Canada’s Sustainability Storybook. This sustainability storybook shares initiatives from communities which actively host business events and presents turnkey solutions to inspire and challenge business events decision-makers, planners, sustainability professionals and host destinations,…

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12 September 2024

Destination Dialogues Webinar

Destination Canada’s Destination Dialogues webinar series is back for the second year to explore how destinations, organizations, businesses and individuals can craft and offer unique storytelling-based experiences in rural areas. Join us for a free 90-minute webinar designed to inspire, inform, and empower destination development and tourism professionals by sharing best practices in rural experience…

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