Tag: Destination Canada

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Meet the Visionary Canadians Attracting International Events

From Conference & Meetings World: One of Canada’s greatest offerings remains undiscovered by many. When people think of Canada, their minds may conjure images of pristine mountainous landscapes, some most famously friendly people in the world or perhaps simply a bottle of maple syrup. And while, yes, Canada is blessed with unparalleled natural beauty and…

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Destination Canada Initiative Spotlights Intellectual Capital

From PCMA: It’s no secret that Canada attracts flocks of business events with its robust connectivity, top-of-the-line venues, and natural beauty. These days, the destination is promoting — and making readily available — an equally valuable asset: the country’s intellectual capital. Launched in April 2023, the Canadian Visionaries Network (CVN) is a one-stop shop for…

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Five Ways to Make Your Next Event Carbon Neutral

From MPI, by Virginie de Visscher: More than ever before, environmental, social and economic sustainability is a top priority for leaders across a range of industries, especially when it comes to holding business events. Organizing an event is no small feat. It is a complex task that requires meticulous planning, coordination and execution. Adding sustainability…

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Virginie De Visscher – Championing a New Era of Travel

IMEX Brand Ambassador, Tanja Knecht spoke to Virginie De Visscher, Senior Director at Business Events at Destination Canada, about their IMEX-EIC Innovation in Sustainability Award winning project, the Canadian Business Event Sustainability Plan and their strategy to drive positive change within the global business events industry.

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Take Part in the Association Sustainability Survey

Iceberg Partner ICCA, and Iceberg Ambassador Destination Canada, are conducting a joint survey focusing on sustainability in the events and destination management industries. Your participation in this survey will play a crucial role in shaping collective efforts towards achieving the targets of the Paris Agreement on climate change. Complete the survey…

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Key Trends Shaping the Business Events Industry

By Pamela Wilton, Destination Canada: In today’s rapidly evolving business landscape, staying ahead of the curve and identifying the key trends that can significantly impact business events is crucial. A Meeting Professionals International article recently popped up in my feed, sharing Michel Wohlmuth’s perspective on the emerging trends shaping the business events industry…

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How One Conference Left a Lasting Legacy in Halifax

In the early 2000s, Halifax, Nova Scotia embarked on an ambitious quest to grow its life sciences ecosystem across a span of sub-sectors — including neuroscience. Nestled along the east coast of Canada, the harbour city had all the ingredients for a thriving sector… From Destination Canada…

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Embracing Health, Well-Being, and Sustainability in Business Events

By Pamela Wilton, Global Business Development at Destination Canada: As we navigate climate change, diversity and inclusion, and health and well-being, these themes have become increasingly intertwined with all aspects of our lives. Personally, I have been fortunate to delve deeper into these topics from the perspective of business events…

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Canadian Visionaries Network Targets International Business Events

From Destination Canada: Destination Canada is proud to announce the launch of the Canadian Visionaries Network (“CVN”). A national platform, the CVN is composed of Canada’s network of academic, industry, and association leaders, whose knowledge capital and industry excellence has helped to secure high-profile conference wins aligned with Canada’s six priority economic sectors. The CVN…

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How Canada’s National Meetings Strategy is Driving Regional Economic...

The most progressive destinations worldwide are positioning themselves as thought leaders in specific advanced industries to engage meeting and event organizers active in those industries. Rather than selling a city based solely on its infrastructure, access and capacity, destination marketing and management organizations (DMMOs) are also promoting their most significant clusters in STEM sectors to…

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