Sector: Destination Marketing

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15 June 2023

CityDNA | Destinations Exchange Europe, London, UK

Destinations Exchange Europe is ETOA and CityDNA’s new event focussing on the commercial, operational and people-driven development of the tourism industry. A two-day programme of pre-scheduled B2B business meetings is paired with a series of knowledge sessions dedicated to product development and optimisation, overcoming operational hurdles and effective public/private destination management, with a focus on…

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Sumaira Isaacs

General Manager, Gulf Dunes

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A bona fide veteran of the MICE industry with over 25 years of experience building and managing some of the world’s biggest event, conference, and tourism organizations, Sumaira’s reputation precedes her. She has worked both as a destination practitioner (DMC, PCO) as well as an advisor consultant to Tourist Boards, Associations and Local Governments in…

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Anna Look

Founder, Look Ahead Consulting

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Anna is a business event and tourism professional with European and Canadian expertise. She studied for her career at the University of Brighton in the UK and subsequently worked for international tour operators Thomas Cook and Cosmosair group before emigrating to Canada in 2005. British Columbia was her home for the first eight years, honing…

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26 August 2023

37th CityDNA Summer School, Gdansk, Poland

The Summer School provides great insights into the structure and functioning of the Meetings Industry. Our programme, filled with up-to-date and cutting edge examples of European best practice, lays out a comprehensive framework for you to build your expertise in one of the tourism industry’s most lucrative sector. It is perfect for those just starting…

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Positive Outlook for Australian Sector

New research out from Tourism Australia’s specialist business events unit indicates a positive outlook for Australia’s business events industry and good interim outcomes from the recently launched Business Events Australia global brand campaign. Tourism Australia says many expect event budgets to equal or even exceed pre-pandemic levels. From Meetings International…

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