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By Matthias Schultze, Managing Director, German Convention Bureau: How Business Events Can Adapt to Megatrends and Unlock Future Business Potential Business events remain vital arenas for innovation and strategic dialogue. Yet, in a rapidly changing world shaped by technological, societal and environmental shifts, these platforms are undergoing transformation themselves. In its most recent research phase,…
The second edition of the VisitBritain Business Events Association Conference, held at the ICC Wales 11-13th February, revealed the extent to which the sector has adopted the new impact & sustainability narrative – and tools – for effective congress bidding by the organisation’s key partners and stakeholders. This video of the event titled ‘Bid for…
IAPCO is the global community for accredited PCOs. At AIME in Melbourne this year, the organisation’s immediate past president and CEO of ICMS Pty Ltd, Sarah Markey-Hamm, shares the importance of curiosity in achieving the most potent outcomes – and storytelling – being sought from the organisation’s member-facilitated events. Markey-Hamm and the organisation’s PR lead,…
“It’s more than a visitor economy,” says Damien Kitto, CEO of Business Events Adelaide. And the benchmarking and KPIs that track the impact data of events reveal metrics that extend far beyond the consumption economy of events hosted in the South Australian capital. The reason lies in the value sought by the Department of Trade…
HIV Glasgow, the HIV Drug Therapy Conference held in the medical hub city, has become the curator of data, the summary of knowledge from other international conferences focussed on the treatment and prevention of HIV and AIDS. But the legacy is truly unique… The 2025 edition revealed the circularity of a non-profit event dedicated to…
The Australian Business Events Association (ABEA) broke new ground when it successfully brought all industry organisations and stakeholders under one umbrella organisation. In so doing, its CEO, Melissa Brown, has the mandate to craft the message conveyed to government – across all departments. As its chair, Peter King, reminded The Iceberg when the association was…
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