IBTM’s Trends Report Paints a Picture of a Growing and Resilient Industry Despite Global Headwinds
The Trends Report examines key forces shaping the global business events industry, drawing on data from 140+ sources. It reveals a high level of industry confidence, fuelled by factors such as events’ role as a powerful counterbalance to the digital world, deeper integration of analytics and ROI, and a focus on strategic thinking and innovation.
