Features

For Gen Z, AI Is No Longer a Feature

Kai Hattendorf documents a fundamental shift in the way AI will influence the future of events: rather than primarily being a suite of tools for organisers, AI’s most impactful role will be in how younger delegates use it long before the event starts to guide their entire decision-making on whether and how to participate.

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Why Mike Duignan Built Centre for Events & Festivals – And His Latest Gift for Event Pros

David Adler, Gathering Point News, explores the rationale for establishing the Centre for Events & Festivals as a response to a fragmented events industry, weak knowledge-sharing, and limited use of evidence. The organisation aims to bridge academia and practice, strengthen collaboration, and promote more sustainable, inclusive, and community-focused approaches to event design and delivery.

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Leadership, Foresight, & Relevance at the Forefront of the European Association Summit 2026

Boardroom’s Vicky Koffa and Remi Deve summarise the key issues, opportunities and challenges discussed at the recent EAS 2026, all of which provide vital insights for business events suppliers and destinations interested in better understanding the current thinking and priorities of their association clients. An important conclusion: collaboration has become a strategic necessity.

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Revenue, Risk & Innovation: International Association Priorities and Perspectives

Australian-based association consultancy Mayvin Global has released a series of three White Papers packed with valuable insights from 15 international association case studies, focused on the most mission-critical strategic challenges and potential solutions, many of which have implications for the future evolution of their event strategies.

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What Geopolitical Resilience Actually Means for Associations

International association meetings can find themselves in the frontline when geopolitical conflicts erupt. This Boardroom feature by Pamela Wilton explores the implications of key risk factors, illustrates why associations can no longer argue that they are “apolitical by nature”, and outlines how to build a geopolitical resilience framework.

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When the World Tightens, the Smartest Organisers Listen

Gatheringpoint’s David Adler suggests answers to the conundrum of managing two conflicting realities simultaneously: projecting confidence to the market, whilst making real-time decisions behind the scenes. Exercising resilience in real-time during periods of high uncertainty is one of the hardest challenges imaginable, especially with only partial vision of what’s happening.

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AIME 2026: Early Political Buy-in + Long-term Legacy Thinking = Melbourne’s Formula for Success

60 years young: that’s the spirit of Melbourne Convention Bureau, one of the world’s most successful and innovative DMOs. The MCEC – Melbourne Convention and Exhibition Centre – is a relative youngster with only 30 years under its belt, but the venue laid out its ambitions at birth by achieving a six Green Star sustainable…

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The Quiet Power of Financial Incentives In Conference Destination Choice

Dr Emma Delaney analyses some key issues regarding subventions and other financial incentives, drawing from the perspective of PCOs. Amongst her conclusions: flexible, co-created incentive packages are more effective than rigid, conditional offers, and when aligned with a destination’s goals, incentives can facilitate sustainable, inclusive and high-quality conferences and stronger societal impact. From CEF…

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Risk, Resilience, and Readiness

Tommy Goodwin, Vice President of Exhibitions & Conferences Alliance, provides a helpful and robust decision-making framework for industry leaders attempting to understand and navigate the fast evolving geopolitical landscape we all are facing. From Exhibition World Magazine…

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England’s Secret Weapon for Winning Global Events? Its Brainpower

The launch of the MeetEngland Impact Network at Sheffield’s Cutlers’ revealed why intellectual capital is one of England’s biggest advantages on the international business events stage. It was a genuinely significant industry moment — not just another announcement, but the start of something that could reshape England’s global competitiveness. From M&IT…

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Cvent Delivers Masterclass in Gathering European Meetings Industry

From Skift Meetings: Cvent has slowly but surely created a behemoth of an industry event, showing no signs of slowing down. The 2024 edition of Cvent CONNECT Europe wrapped up on Thursday at the Hilton London Metropole. Over three days, the event tech giant pulled off the impressive feat of orchestrating what is now by…

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Europe Needs to Wake Up and Look After Itself

From The Economist: Had Kamala Harris won on November 5th, Europe would have heaved a huge sigh of relief, turned over, and promptly gone back to sleep. Donald Trump’s first presidency, followed by the full-scale invasion of Ukraine by Russia in February 2022, had served as a pair of noisy wake-up calls, forcing Germany’s chancellor,…

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Is the Rise of Alternative Communities a Threat to Associations?

From Skift Meetings: With a Barefoot Business yacht cruise in Croatia and its own Slack channel, Club Ichi might just be the sexiest group to ever hit the meetings industry. But is it – and are other communities like it – a threat to industry associations? Liz Lathan, Nicole Osibodu and Kamryn Bryce started Club…

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How Advocacy can Unlock the Global Events Economy

From M&IT: The IBTM World Forum for Advocacy promises to be a crucial moment for the industry, according to Martin Fullard, director, The Business of Events. In an industry that contributes over US$1.6 trillion to the global economy, the true value of business events extends far beyond the staggering financial statistics. A preview of The…

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