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GatheringPoint’s David Adler takes global experiential agency Jack Morton’s latest annual report as a starting point to explore how factors such as trust, credibility and alignment enable events to become purposeful platforms for the exercise of soft power.
IAPCO President Sissi Lignou calls for International healthcare conferences to be designed with the experiences of the end-beneficiaries of the conference theme as the central messaging. The PCO plays a critical role in bringing together all voices – destination representatives, event owners, delegates, speakers – to promote these key messages about impact and value created.
From AI abuse scandals to collapsing trust, X is no longer just “controversial” – it may be fundamentally broken. And that matters for meetings, events and destination marketers. With the use of the Grok AI tool to manipulate images by removing clothing, the demise of X as a credible social media platform feels complete.
Kai Hattendorf draws together strands from multiple sources in an attempt to isolate the seven most important issues facing our sector in the coming year. In an era of accelerating change and unpredictable complexity, this is a call for observation of what’s happening, serious debate and contemplation of multiple perspectives, and for flexible, mission-focused leadership.
Prof Greg Clark summarises the key points from his keynote presentation to the 2025 ICCA Congress. We are living through a “century of cities”, as we head towards peak projected global population in the year 2080, with over 1600 cities currently having a population of over 1 million, a six-fold increase in 50 years. In…
When attention is scarce and expectations are high, it’s design that helps organisations, brands and events stand out, argues Carina Bauer. The World Economic Forum predicts that creative thinking and curiosity will be among the most in-demand skills by 2030. IMEX invites the events industry to embrace design as our business superpower.
Anna Abdelnoor, CEO and Founder of isla, observes that too many travel and event sector association leaders are underplaying the turmoil in geopolitics and international business systems that we are currently experiencing and don’t understand that their members would welcome clear-eyed leadership statements on the changed reality of the environment they’re operating in. From AMI…
Meeting design guru Mike van der Vijver calls for the adoption of organisational and evaluation frameworks that highlight the good that meetings deliver (for delegates, event owners, host destinations and society at large), rather than those designed to simply minimise the negative carbon impact of holding the event. From AMI…
From AMI, by James Lancaster: The US military’s blitzkrieg against the Venezuelan government and the arrest of its leader, the dictator Nicolás Maduro, was the most dramatic moment so far in Trump the Sequel – but, despite the action likely contravening international law, it is unlikely to have much effect on whether or not international…
The events industry rarely lacks opinions. There are countless conversations, articles, and posts, about the purpose, priorities, and mechanics of successful business events. There are prophets and preachers, pundits and partners – all promoting what they claim (or seek to sell) as the truth or the best way forward. Yet there are just as many…
Dr Ahmed El Shan, Chairman and founder of ICOM, argues that the choice is stark for association leaders: become architects of the future or be rendered obsolete by it. The challenge is no longer to adapt, but to lead with purpose, harnessing innovation not just for survival, but to build resilient, relevant, and impactful communities.
Kai Hattendorf observes that much has been written and discussed in trends, outlooks, and on stages around the breakdown of the traditional business flow: For decades, the rhythm of the exhibition industry was rigid: Venues booked five years out, marketing campaigns launched twelve months out. That era is over, so how do we adapt?
Gathering Point’s David Adler argues that the more artificial the world becomes, the more essential real gatherings are to our collective survival. What we once called “events” has grown into something much bigger: the Gathering Economy: You can sense this maturity most clearly in the way audiences behave. The dependable six-month registration curve is gone…
Rotterdam & Partners’ Business Development Manager Catherine Kalamidas argues for the unique role only DMOs can play in bringing together business, academia, government, civil society and environmental interests using business events as a focal point for collaboration and intelligent, coordinated development that serves all interests. She argues that if a DMO is defunded, its role…
Destination DC’s Melissa Riley argues for the continued positive interrelationship between leisure tourism and business events, and that bed-nights will continue to be the dominant KPI for destination organisations in the US, funded as they are primarily by bed tax. However, her organisation is increasingly targeting events based on policy priorities of the DC district…
Gary Grimmer argues that developing a value proposition around event impacts is the most strategic issue facing both destination promoters and events organisers. If we measure and report impacts effectively using multi-dimensional KPIs that communicate the industry’s full economic, social and environmental value, we’re going to be part of a more successful and sustainable industry.
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