According to the results of a recent Cvent survey, while 87 per cent of event professionals are more confident in using AI-generated content, 85 per cent believe their audiences are growing increasingly sceptical of whether content is genuinely created by humans and whether information is accurate.
AI is increasing the need for human meetings, not reducing it, according to new research commissioned by The Meetings Show. Challenging assumptions about the role of technology in improving efficiency, almost two-thirds of business leaders (62 per cent) say AI is increasing the need for human discussion and alignment. From M&IT…
Scotland’s capital is set to become the first city in the UK to fund its convention bureau through a mandatory tourist tax – or ‘visitor levy’ – in what could herald the start of major changes to how cities across the country attract business events and conference tourism. From M&IT…
The launch of the MeetEngland Impact Network at Sheffield’s Cutlers’ revealed why intellectual capital is one of England’s biggest advantages on the international business events stage. It was a genuinely significant industry moment — not just another announcement, but the start of something that could reshape England’s global competitiveness. From M&IT…
From AI abuse scandals to collapsing trust, X is no longer just “controversial” – it may be fundamentally broken. And that matters for meetings, events and destination marketers. With the use of the Grok AI tool to manipulate images by removing clothing, the demise of X as a credible social media platform feels complete.
Whilst there are unique Brexit-related challenges facing the UK and European Union with regard to cross-border events delivery and collaboration, the issues raised are relevant for all regions of the world. Business Events are collaborative, internationally-minded, complex and fast-moving: the more work visa restrictions apply to our sector, the more we will be held back…
From M&IT: In this latest episode of The Meeting Room, Neil Brownlee, head of Business Events Scotland and the first non-North American chair of US-based meetings association PCMA, gives us his take on Trump’s impact on the international meetings and events sector. He also provides a withering analysis of the main challenges facing those who…
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