The Textbooks of Bad Brand Management Get Another Airline Chapter
The Iceberg prefers to cover travel news directly impacting the meetings industry. But like the story of United Airlines before it, British Airways and its IT outage – which grounded flights around the world and caused chaos at Heathrow and Gatwick airports – is in truth a cautionary tale of crisis and brand mismanagement for all to hear. From editor’s blog at Meetpie.com…