Matching the interests of visitors and exhibitors is a core task of each exhibition manager. Often the success of a show is measured by the extent to which the “right” persons could meet. The UFI Marketing Committee took this general principle into account and investigated the use of matchmaking tools and services within the exhibition…
As a part of its strategy, UFI’s objective is to provide reliable data on the exhibition market to its members and to all those interested in exhibitions. This data covers 3 elements: the exhibition venues, the exhibitions held in those venues and the companies who organize those events. The World Map of Exhibitions Venues 2011…
The 2016 UFI Report researched and compiled by Business Strategies Group. First comprehensive study of Asia’s trade fair industry. Leaflet here… The Trade Fair Industry in Asia – 12th Edition (2016) – Leaflet Order form here… The Trade Fair Industry in Asia – 12th Edition (2016) – Order Form
The purpose of this report is to provide organisers with insight into the perceptions of tradeshow visitors across all major exhibition markets. Insight of this kind is essential to help organisers properly understand their visitors – their behaviours, their level of loyalty and advocacy, their needs – and, the extent to which these needs are…
Powered by 
