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The DestinationNEXT Futures Study identifies the trends and opportunities that will shape the future of destination marketing and management. This Futures Study update, conducted in 2017, is intended to build on the learnings from the 2014 Futures Study, and to determine updated trends and strategies that will keep the thousands of destination organizations around the…
A skills survey of the business events sector, coordinated by Meetings & Events Australia (MEA) in partnership with the Australian Association of Convention Bureaux and the Exhibition & Events Association of Australasia (EEAA), has found that critical skills gaps are considerably impacting the business events industry. With a significant survey response rate of 39 per…
This study is based on a global survey concluded in July 2017. It represents up to date information on the development and the outlook of the global exhibition industry as well as on 14 specific countries and zones. Global Exhibition Barometer 19th Edition (July 2017)
The latest UFI / Business Strategies Group report on the trade fair industry in Asia has now been published complete with updated statistical information from 2016. Leaflet here… The Trade Fair Industry in Asia – 13th Edition (July 2017) – Leaflet Order form here… The Trade Fair Industry in Asia – 13th Edition (July 2017) –…
Drawing on official data from 14 national trade fair bodies who guarantee the quality of the statistics they have provided, UFI’s latest report compiles statistics on 2,590 exhibitions covering a total of 27.4 million square metres of registered rented space in 2016. The report shows a notable increase of 7% in terms of the total…
In today’s highly competitive economy, it is not surprising that businesses are seeking trusted new ways to differentiate themselves and sustain success. As major thought leaders and consultancies point repeatedly to human capital as the prime modern differentiator (even outstripping financial capital), it raises the question: what are truly successful companies now doing differently regarding…
For the pharmaceutical and healthcare industries, compliance and regulation are a way of life. In this already complex environment, the ever-changing regulatory landscape has increased the pressure over recent years. These dynamics are having a profound effect on healthcare congresses, which represent the largest segment of educational meetings. The future of these events depends on…
With the majority of all U.S. businesses (84%) now using non-cash awards and the majority of top performing businesses (those with the highest revenue growth, customer satisfaction, and employee satisfaction) saying their executives support their non-cash recognition and reward programs as a competitive advantage, the eminent need to understand how to create effective programs becomes…
Attendees are consumers: discerning travelers who may choose to attend conventions & exhibitions… or not. That’s why the mutual goal of both meeting / exhibition professionals and CVBs is generating positive word-of-mouth from attendees, resulting in repeat bookings and increased attendance. This report provides insight from the second Decision to Attend survey conducted in 2017, with…
This report gives an overview of the experience and intentions of exhibitors at trade shows across the world. It aims to give event organisers a deeper understanding of the patterns and trends that drive positive and negative exhibitor experiences and the objectives and behaviours that underlie them. This report has been created in two stages….
The Six Truths for Innovative Event Strategies study, a research collaboration between PCMA, Marriott International, CEMA, and Storycraft Lab, offers business events industry insights to help guide the future of experience design. The report is the modern event professional’s go-to resource for the top six most relevant truths in the business events industry. From PCMA…
ICCA announces the return of its annual Country and City Rankings for 2022 after an absence of two years. The publication of the rankings coincides with the World Health Organization’s recent declaration that COVID-19 no longer qualifies as a global emergency, thereby emphasising the return to normalcy for the association meetings industry. From ICCA…
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