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According to Nikki Walker, who is Global Vice President Engagement, Associations and Communities at Iceberg partner MCI, associations are craving to get back to meeting face-to-face, yet prefer to hold a fully virtual substitute rather than hybrid. In this Deep Dive podcast, Walker examines how associations have evolved through COVID. From Associations Meetings International…
Re-imagining the future of events during a global pandemic is one of the industry’s biggest challenges. During the 2020 ICCA Congress, Iceberg partner ICCA delivered the Kaohsiung Protocol as a strategic recovery framework to guide the global meetings and events industry forward. Now, thanks to the guidance and input of its global community, ICCA is…
This global census covers all exhibition venues with a minimum of 5,000 square metres of gross indoor exhibition space. Regionally, Europe is home to 39 percent of the world’s total venue capacity, followed by the Asia-Pacific region (32 percent) and North America (20 percent). In terms of size, the number of “mega venues” (those with…
A Welcome and Congratulations to The Iceberg! I am pleased to be able to contribute to this, the first edition of our newest industry communications vehicle The Iceberg, with a few observations of what it represents in terms of how far we’ve come and how much we’ve evolved as an industry. At the same time,…
Malaysia’s MyCEB, with help from the Ministry of Tourism, Arts and Culture and the Economic Planning unit, will soon introduce a 3R (Reset, Restart and Responsible) recovery programme for business events. MyCEB will reduce travel costs to Malaysia for international delegates, and provide full COVID-19 insurance and PCR test costs. From TTGmice…
Dubai is growing its knowledge-based, diversified economy almost as quickly as it grows its skyline. Aiding this ambition is Expo Dubai 2020, an “accelerator and amplifier” in attracting associations and their meetings. When organisers first won the bid, they created two masterplans, one for Expo itself and one for its legacy. From Association Meetings International…
The Strategic Alliance of the National Convention Bureaux of Europe has published a white paper on The Future Role and Purpose of Convention Bureaux, providing a shared vision of the convention bureau of the future and a visionary roadmap for further developing the role of convention bureaux in the coming decade. Intended as a conversation…
This report does its best to lean on both empirical evidence and highly credible opinion, that give a glimpse into both the immediate and long-term futures the industry faces. It looks at the past to predict the future, but also finds “grass root” trends that may grow to dominate how the sector goes about its…
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