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From Incentive Travel Index: A joint initiative of the Incentive Research Foundation (IRF) and Society for Incentive Travel Excellence (SITE), the Incentive Travel Index (ITI) is the business events industry’s most authoritative study of the global incentive travel market and its impact on corporations, agencies and the supply chain in destinations. The Index is undertaken…
From Industry Dive: Global experiential marketing spending is expected to reach $128.35 billion in 2024, rising above pre-pandemic levels for the first time, according to recent research PQ Media shared with Marketing Dive. The expected 10.5% jump in experiential marketing spend this year outpaces the 9.7% growth seen in 2023. Strong investments from both B2B…
From yahoo!finance: The corporate event market is growing due to the increasing demand for experiential marketing and brand-building activities, driven by companies looking to engage stakeholders and enhance customer experiences. Additionally, advancements in event technology, such as virtual and hybrid formats, are expanding the market’s reach and reducing logistical barriers.
From Modern Diplomacy: A new report from the World Travel & Tourism Council has revealed that business travel is set to surpass pre-pandemic levels this year, faster than previously predicted, to reach a record US$1.5TN. The rise of remote working during the pandemic had a disproportionate effect on corporate travel, compared to leisure travel, with…
From UFI: The annual Euro Fairs Statistics tracks key metrics of the majority of trade shows across Europe, based on audited and certified data. A key resource, put together in collaboration with many of our European colleagues from the national industry associations. The 2023 edition contains the certified statistics of 2,008 exhibitions from 17 countries….
From M&IT: Planners in Western Europe are largely optimistic about the current state of the sector – and are increasingly looking further afield for event destinations, according to the latest Cvent survey. The 2025 Cvent Planner Sourcing Report: Europe Edition reveals that 90 per cent of planners feel positive about the current state of the…
UKEVENTS, the umbrella organisation of the UK’s events industry, is pleased to announce the findings of its anticipated UK Events Report 2024. The report, compiled by Great Potential Consultancy, highlights the industry’s critical role in the economy, generating £61.653 billion annually and affirming its resilience following the challenges of the COVID-19 pandemic. Covering a wide…
Today, the Events Industry Council (EIC), the global voice of the business events industry, released its quarterly Global Events Barometer for Q2 2024. The numbers reflect positive momentum for the global business events industry in almost every region around the world. In 2024 Q2, the hotel group room nights index increased to 106. This represents…
From M&IT: The vast majority (87 per cent) of CEOs of firmly believe that technology will never replace the value of strategically important face-to-face meetings, according to new research. The survey from flexible workspace provider International Workplace Group highlights how business executives are prioritising strategically important meetings for corporate spend. However, routine meetings between global…
From Forbes: A new study promises a positive outlook for the meetings and events industry next year. American Express Global Business Travel (Amex GBT) published its 14th annual Global Meetings and Events Forecast to provide a look ahead to the coming year. The forecast is based on a combination of interviews with industry experts and…
From M&IT: There has been notable growth in budget stability and economic impact for business events across developed regions, according to the Global Destination Report 2024. Commissioned by The Business of Events, this year’s report has again been produced in collaboration with SFA Connect, ICC Belfast, and IBTM World, with a focus on insights from…
Melbourne Convention and Exhibition Trust (MCET), operators of the globally renowned Melbourne Convention and Exhibition Centre (MCEC) and the future Nyaal Banyul Geelong Convention and Event Centre, have released their Annual Report and Impact Report, highlighting their important role in driving economic, social and environmental impact. In 2023-24, MCET generated $777 million in economic impact…
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