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The New Language of Events Spoken by Today’s Audiences

From PCMA: Commonly used industry terms like “hybrid” and “plenary” aren’t resonating with event attendees, and some terminology even makes attendees cringe, according to a Freeman analysis. Meeting professionals who are looking to make their events more appealing to next-generation attendees might consider making a simple shift: Use words to describe your events that resonate…

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ICCASkills Establishes a New European Learning Hub

From Conference & Meetings World: ICCA has announced a new partnership with the Luxembourg Convention Bureau to encourage professional development within the global business events industry. This strategic partnership establishes an exclusive International Centre for Advancement (ICAI) of the ICCASkills certification programme in Luxembourg, fostering enhanced skills and expertise among industry professionals. The ICAI in…

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CEREZALES: Associations Must Adopt Business Model Platforms

Speaking from Luxembourg at the AIPC annual conference, the Iceberg Ambassador and Global Executive Vice President of MCI, Oscar Cerezales, picks up the thread of Skift editor Angela Doyle’s recent post titled ‘Consolidation on the Horizon for Meetings Industry Associations’ insisting that the alphabet soup of association interests needs recalibration. But it doesn’t stop there….

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The Unbroken Spirit Runs Deep in Lviv

By Jane Vong Holmes, featured in Meetings International: Lviv’s business events community in Ukraine transforms challenges into solutions amidst war’s impact. Humanitarian hubs, charitable initiatives, and innovation mark their response. Noteworthy are hotels turned shelters, IT companies aiding modernisation, and Lviv’s commitment to building connections. Winning titles like European Youth Capital 2025 and hosting international…

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11 October 2023

PCMA 2023 Virtual Career Fair

Connect with diverse and talented professionals in the business events industry, in a variety of roles, without leaving your home or office. Reach business events strategists- all with a passion for social and economic progress, professional and personal development, business growth, and organizational success. Space is limited for exhibitors! Register your organization today! Reserve your…

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Where to Meet? How Covid Changed the Criteria

From AMI: A recent report by the International Congress and Convention Association (ICCA) identified a ‘significant gap’ between what associations think destination marketing organisations should be focusing on and what the destinations think themselves. Holly Patrick talks to association experts to better understand what destinations need to do to attract their attention…

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PCMA Courses & Certifications

Become an authority on live stream and digital events; master the art of event measurement, from event conception to post-event debrief; crack the code on producing hybrid events that work for your organization’s needs, budget, and technology; solve complex business challenges with innovation-driven strategic solutions – study on-the-go and on your schedule with PCMA…

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26 February 2024
11 November 2023

ICCA Young Professionals Forum 2023, Bangkok, Thailand

ICCA is proud to announce that the annual ICCA Young Professionals Forum is relocating to the enchanting city of Bangkok on the 11th of November! The Forum brings together young industry professionals from a diverse array of backgrounds. At ICCA, we firmly believe that great ideas flourish when diverse minds collaborate and we are inviting…

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