Sector: Business Events
ICCA Extends Partnership with UN Tourism
From ICCA: This landmark partnership agreement sees ICCA recognised as the UN Tourism partner for business events across all UN Tourism platforms and initiatives. This collaboration recognises the influence and transformative potential of the business events industry and puts it on the map as a key driver for socio-economic progress across the world. ICCA acknowledges…
European Union: Entering the Conversation
From tw tagungswirtschaft: The European elections are approaching. But for many citizens and quite a few event professionals, the European Union seems far away. Yet the European Parliament and the European Commission influence our (professional) lives on a daily basis. The EU Dialogue and the EU project BEFuture build bridges to Brussels and underpin the…
22 May 2024
Event Measurement & Analytics Certificate,
Now, more than ever, clients and stakeholders are bringing a laser-like focus to the R.O.I. of their events. With all the structural changes to the event industry wrought by the pandemic, decision-makers are scrutinizing how much money, time, and energy they invest in hosting, attending, exhibiting, and sponsoring events. And surveys alone won’t cut it….
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Communicating What’s Good about Business Events
By Pádraic Gilligan: Last May the Events Industry Council published the latest iteration of its Global Economic Significance of Business Events and valued business events’ contribution to global GDP at USD$1.6 trillion. This figure, in fact, would rank business events as the 13th largest economic stream globally. The EIC study, conducted in partnership with Oxford…
Corporate Group Business Continues to Outgrow Other Segments
From Lodging Magazine: U.S. hotel performance has continued to inch toward normalized levels over the past three-plus quarters. The trend of normalization is evident across most data segments, but in recent months, particular attention has been drawn to group business. Even with slightly higher supply in the market, group occupancy grew year over year in…
Nothing but Award Washing
From Meetings International, by Roger Kellerman: How many international “competitions” are there to select the world’s, the continent’s, or a certain region’s or country’s, best hotel? How many owners and managers happily send their best-looking employees, in their fanciest outfits, to these so-called award ceremonies around the world to promote their “wins?” If we take…
Fred Dixon to Inherit Pent Up Demand at Brand USA
From Travel Pulse: Amid the fanfare of a press conference about the growth of inbound United States tourism, Brand USA Today officially introduced its new president and CEO and bid goodbye to its longtime leader after a dozen years of service. Brand USA, the destination marketing organization for the United States, welcomed Fred Dixon into…
Hosting Impactful Events: Tap into Wellington’s Creative Expertise
From AMI Magazine: As New Zealand’s UNESCO Creative City of Film, Wellington’s world-class expertise in film, television, animation, gaming, visual effects and interactive digital media offers an unbeatable draw for organisers looking to host impactful events. The “Lord of the Rings” trilogy, “Avatar”, “The Avengers” and many other acclaimed blockbusters were famously made in Wellington,…
TRACE by isla Named Top Carbon Measurement Tool
From M&IT: Carbon measurement platform TRACE by isla has come out on top in a review of more than 40 different carbon measurement tools for events. The review, conducted by sustainability industry expert Meegan Jones, highlighted TRACE by isla for its outstanding capabilities and alignment with the crucial aspects of carbon footprint measurement for the…
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