Sector: Business Events
Global Conflicts Impact 2 in 3 International Meetings, Report Organisers
From IAPCO: The results of the Global Socio-Political Impact Survey of 2025 which was issued by the International Association of Professional Congress Organisers (IAPCO), in collaboration with the National PCO Association Task Force members and global Strategic Partners, show two-thirds of respondents (59.53%) reported that global conflicts have impacted their ability to plan or host…
IAPCO: Storytelling is Key to Advocacy
IAPCO is the global community for accredited PCOs. At AIME in Melbourne this year, the organisation’s immediate past president and CEO of ICMS Pty Ltd, Sarah Markey-Hamm, shares the importance of curiosity in achieving the most potent outcomes – and storytelling – being sought from the organisation’s member-facilitated events. Markey-Hamm and the organisation’s PR lead,…
Australia Sets Blueprint for Advocacy
The Australian Business Events Association (ABEA) broke new ground when it successfully brought all industry organisations and stakeholders under one umbrella organisation. In so doing, its CEO, Melissa Brown, has the mandate to craft the message conveyed to government – across all departments. As its chair, Peter King, reminded The Iceberg when the association was…
AIMEX Legacy Set for $AUS Billions
“It’s more than a visitor economy,” says Damien Kitto, CEO of Business Events Adelaide. And the benchmarking and KPIs that track the impact data of events reveal metrics that extend far beyond the consumption economy of events hosted in the South Australian capital. The reason lies in the value sought by the Department of Trade…
Emerging Opportunities in a Transformative Events Landscape
By Matthias Schultze, Managing Director, German Convention Bureau: How Business Events Can Adapt to Megatrends and Unlock Future Business Potential Business events remain vital arenas for innovation and strategic dialogue. Yet, in a rapidly changing world shaped by technological, societal and environmental shifts, these platforms are undergoing transformation themselves. In its most recent research phase,…
What’s in a Name?
MICE/BE/CVB/LINK veteran Gary Grimmer reinvigorates an age-old challenge: we may understand and are able to communicate the scale and range of impacts that our events deliver for destinations, organisations, attendees and society at large, but what is the best way to present our sector to policymakers and other non-insiders? Is it possible or even desirable…
GBTA Chief: “The big word is uncertainty”
From NBC News: Business travel’s four-year crawl out the pandemic was on track to continue this year, but the US trade war has scrambled that outlook. “The big word is uncertainty,” said Suzanne Neufang, CEO of the Global Business Travel Association, which had forecast worldwide spending to surge to $1.64 trillion in 2025, up from…
10 June 2025
PCMA | AI-Driven Event Strategy: Crafting Purposeful and Strategic Event Experiences
Learn how to integrate AI into your event strategy to create more purposeful, data-driven event experiences. In this interactive course, you will learn how to use AI-driven strategic alignment, audience empathy mapping, and S.M.A.R.T. goal-setting to design impactful events. AI-Driven Event Strategy is your gateway to leveraging AI tools like Spark, ChatGPT, and Claude to…
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UK White Paper Shines Spotlight on Work Visa Challenges for Business Events
Whilst there are unique Brexit-related challenges facing the UK and European Union with regard to cross-border events delivery and collaboration, the issues raised are relevant for all regions of the world. Business Events are collaborative, internationally-minded, complex and fast-moving: the more work visa restrictions apply to our sector, the more we will be held back…
UK White Paper Shines Spotlight on Work Visa Challenges for Business Events
Whilst there are unique Brexit-related challenges facing the UK and European Union with regard to cross-border events delivery and collaboration, the issues raised are relevant for all regions of the world. Business Events are collaborative, internationally-minded, complex and fast-moving: the more work visa restrictions apply to our sector, the more we will be held back…
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