PCMA Project Spark: De-Mystifying & De-Stigmatising AI
PCMA and its Singapore-based event tech partners, Gevme, unveiled the launch of Project Spark at IMEX 23 in Frankfurt in response to the growing fears within event planner communities of the impact that AI will have upon their productivity and jobs. But Sherrif Karamat CAE, the organisation’s Chief Executive, explains that it isn’t AI which…
