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Brand USA Chair Ferguson Seeks to Broaden its Focus

From Meetings Today: Having a board chair who is a meetings industry veteran that knows the ways of Washington, D.C., is a definite advantage for Brand USA, which recently welcomed Elliott Ferguson, president and CEO of Destination DC, to a one-year term helping steer the organization that markets the U.S. to international leisure and MICE…

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BESarawak Uses Iceberg Metaphor to Explain Legacy Initiative

The award-winning BESLegacy Initiative by Business Events Sarawak is helping associations and other meeting planners make an impact beyond the conference halls. Learn how the BESLegacy Initiative goes beyond hosting events to build a sustainable future, drive economic growth, and foster cultural and social development. Find out what legacy impact really means and how Sarawak…

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The East Malaysia Destination with a Strong Purpose and Legacy

From M&C/ASIA: As the winner of M&C Asia Stella Award’s Best Sustainability Initiative (Destination) title, Sarawak has solidified its position as a leader in legacy and innovation for the MICE industry. Amelia Roziman, CEO of Business Events Sarawak (BESarawak), discusses how the destination has seamlessly woven sustainability into every facet of its business events strategy.

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Montreal’s Palais Creates Multisector Strategic Taskforce

The Palais des congrès de Montréal has assembled a group of leaders from eight of the city’s significant economic sectors into a Multisector Strategic Taskforce. Their mission will be to establish ties with key influencers who will actively help attract major international meetings to Montreal and to the Palais des congrès de Montréal itself. From Boardroom…

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