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Tourism continues to dominate Asia Pacific’s travel industry, but the corporate incentive travel segment, already representing a quarter of the global travel industry, continues to make steady gains. The Melbourne Convention Bureau (MCB) partnered with PCMA Education Foundation to commission a research project to help APAC region meeting planners understand what is driving this expanding…
Corporate incentive travel is on the rise, creating opportunity for events in the Asia Pacific region, according to a report from the Melbourne Convention Bureau in partnership with the PCMA Foundation. The report was released at the PCMA Annual Conference in Bangkok. APAC business events are valued at over $200 billion. From PCMA…
ASAE’s Association Leadership Forum, Asia Pacific, is preparing to focus on building the association community, skills development and sharing best practice in Singapore this October. The event is the fourth association programme ASAE has held in the region since 2015. and is being guided by a task force of local members. From CIM News Magazine…
The annual showcase event for the Asia Pacific meeting and business events sector, IT&CMA, revealed that the region’s destination marketing organisations (DMOs) are adopting the lead set by Australia and Singapore. ‘Clustering’ or focussing efforts on bidding for events from within industry sectors identified in the development frameworks of government is now the priority of…
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