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Whether it’s all about the cost of the airfare itself or of the transportation from the airport, whether it’s about the pricing of the meeting’s accommodation, food and beverages, Wi-Fi access or off-site venues, views on what constitutes affordability in the meetings industry are as many and varied as are the events themselves. From Successful Meetings…
AI or artificial intelligence is widely perceived as a paradigm shift in computing that will supplant human labour rather than assisting or complementing it. But far from driverless vehicles or robots replacing human workers, it may be in less obvious areas like attendee profile matchmaking that the invisible technology truly comes into its own. From Meetings & Conventions…
Positive event trajectory, positive event perception, relationship growth, and experience satisfaction. Rather than bombarding delegates with too many feedback questions, these are the meaningful reactions to benchmark. Lisette Sheehan and Lyndsay Merbach, measurement experts at the Sparks agency and 2017 PCMA Education Conference speakers, discuss the metrics that matter to planners in improving their events. From PCMA Convene…
The Manchester Arena bombing on May 22nd has highlighted the extreme challenges venue operators face in keeping visitors safe at events. Perhaps the changing threat landscape now demands closer collaboration between venues, events… and their respective communities. Geoff Donaghy is President of AIPC (the International Association of Convention Centres) and CEO of ICC Sydney. From tw tagungswirtschaft…
Here are some controversial thoughts about that alluring and elusive butterfly… return on investment. No sooner do we get really near to it than it flutters away out of reach. So is it time for to rethink calculating the ROI of meetings and events… or would that indeed give much of the industry butterflies? From SoolNua’s Pádraic Gilligan at Padraicino…
To celebrate Global Meetings Industry Day 2017, INCON has collected five views from its partners around the world on why organising face-to-face meetings is as popular and successful as clearly it is. ORTRA’s Galit Shimshoni, DEKON Group’s Michael Kern, MCI’s Robin Lokerman, Arinex’s Roslyn McLeod and AIM Group International’s Patrizia Semprebene Buongiorno all contribute. An INCON Expert Guide…
Death to death by PowerPoint! These days learning needs to become engaging and experiential. So absolutely critical to knowledge transfer moving forward are… making content available online, using technology to encourage interaction, establishing networks, adjusting venue configurations and making it emotional. Some further thoughts on future trends from German Convention Bureau Managing Director Matthias Schultze…
Here are four emerging industry trends seriously worth bearing in mind for future meetings and events… and how to address them. Contending for your consideration: understanding the changing needs of so-called millenials, also of so-called silverpreneurs, customising for the individual… and making use of the sharing economy. From German Convention Bureau Managing Director Matthias Schultze…
With the German Convention Bureau now a partner of The Iceberg, here is the first of several opinions from Managing Director Matthias Schultze. He argues it is time to move beyond the term “face-to-face” and to describe next level business and professional events – and their impacts and outcomes – more accurately as “mind-to-mind” meetings. From the German Convention Bureau…
Could the requirement of demonstrating wider legacies to receive the sweetener of subvention encourage event organisers better to measure outcomes for their own stakeholders? The Seoul Convention Bureau is now favouring applications for financial assistance from meetings committed to local sourcing and to improving the environment. From editor James Lancaster’s blog at Association Meetings International…
PCMA’s Convening Leaders, the world leading educational conference for business event strategists, selected the “organised bohemia” of Austin, Texas, for its 2017 edition. The event is renowned for challenging the established best practice of event design and joins other revolutionaries including South by Southwest (SXSW) in Austin, C2Montreal, TEDex in Longbeach, and Falling Walls in Berlin – which have all re-shaped the content and community…
David Wallace, COO of locally-based AngelouEconomics, gave Convening Leaders Global Connections in Austin, Texas, his thoughts on how recent geopolitics affect the events industry. From PCMA… Looking Ahead: How Will the Global Economy Impact Events In 2017?
From Convening Leaders 2017 in Austin, Texas, here are views on the correct way to approach the sector from three convention industry chiefs: Chris Cahill, CEO of Luxury Brands, Accor Hotels, Matt Sanderson, President & CEO of SmithBucklin and Joseph Popolo, CEO of Freeman. From PCMA… 5 Key Lessons from Convention Industry CEOs
David McMillin has posted three PCMA trend directions for experiences in 2017… 3 Trends That Will Transform Experiences In 2017 See also… PCMA Picks Top 5 Meeting Trends to Watch in 2017
A Welcome and Congratulations to The Iceberg! I am pleased to be able to contribute to this, the first edition of our newest industry communications vehicle The Iceberg, with a few observations of what it represents in terms of how far we’ve come and how much we’ve evolved as an industry. At the same time,…
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