Breaking Down Walls: Next Gen Business Events Redefine Legacy

PCMA’s Convening Leaders, the world leading educational conference for business event strategists, selected the “organised bohemia” of Austin, Texas, for its 2017 edition.

The event is renowned for challenging the established best practice of event design and joins other revolutionaries including South by Southwest (SXSW) in Austin, C2MontrealTEDex in Longbeach, and Falling Walls in Berlin  – which have all re-shaped the content and community legacies associated with them. When Matthew McConaughey welcomed delegates to his “kick ass and cool” town where “even our hipsters like football!” it became apparent why PCMA had chosen the Texan capital to host its latest revolution.

SXSW, the music, film, arts festival and conference held annually in the city has, according to Convene Magazine’s Barbara Palmer, shaped the city’s future. And Convene editor Michelle Russell claims that the societal legacies from events such as the IUCN World Conservation Congress are life-changing for all.

The Congress is also covered in an Association Meetings International case study on The Iceberg here.

It isn’t Pollyannaish to believe business events can reshape the future of society, says Convene editor Michelle Russell. James Latham reports for The Iceberg.

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