This article provides an outline of the key steps cities need to take to create their own international events that can meet priority economic development goals: identify unique intellectual assets; coordinate disparate stakeholders; articulate a clear vision and event philosophy; bring in citizen voices; think about wider societal impact; use fresh meeting design-thinking. From Boardroom:…
From Boardroom, by Remi Deve: Attending an ICCA Central European Chapter Meeting was a first for Boardroom. Expertly organised in Zurich by the Zurich Convention Bureau, it was an insightful experience filled with valuable lessons on the future of events. Here are my key takeaways. 1. The Need for Purpose-Driven & Human-Centric Events: Co-founder and…
ICCA is proud to announce the ICCA Future of Healthcare Meetings to be held on 2-4 September 2024, in Zurich, Switzerland. The Future of Healthcare Meetings will bring together all stakeholders including healthcare professionals, healthcare association leaders and meeting suppliers to collaboratively explore how healthcare meetings should evolve to stay relevant and engaging for future…
Open to all exhibition industry professionals, the conference is the most important annual gathering of exhibition industry leaders in the region. Connected to the main event, Zurich will also host the 2nd edition of the Event Directors Summit – a “by invitation only event” for 50 exhibition and portfolio directors, launched at the 2023 European…
Cancel, delay or go ahead? Planners of industry events are facing tough choices as significant gatherings of thousands or tens of thousands pose a major risk of spreading the COVID-19 virus. The cancellation of Mobile World Congress due to have been held in Barcelona shows how organisers are now under intense pressure. From Tech Xplore…
Our broad approach will include presentations and discussions on latest product developments, successful partnerships, innovating marketing strategies and much more. This event is open to ECM members only, specifically to tourism professionals working on city cards schemes (Product Managers, Project Leaders, Marketing Managers…) who are looking to improve – but also share – their knowledge with other…
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