Host Destination: Germany

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The Wonderful Responsibility…That You Need to Take Seriously

PLACEHOLDER – VIDEO NOT YET COMPLETE Crisis and leadership communication expert Marjie Hadad gives an outsider’s perspective and issues a strong wake-up call to the Business Events sector, arguing that we need to craft far more effective messaging, tailored carefully for every key audience and group of stakeholders, with local voices but high-level consistency of…

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Context Creates Value: Connecting Destination Expertise and Events

GCB Managing Director Schultze argues that while the world of business events has access to more data than ever before, and destination and venue information is widely available, the real value emerges only when different data sources are connected and placed into a meaningful context. Schultze outlines what Germany is doing to illuminate these connections.

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Prof. Greg Clark: “What Really Matters Is Place Leadership”

Speaking at this year’s Place Leaders Forum at IMEX Frankfurt, future of cities expert Prof. Greg Clark articulates the potential for business events to fulfil a pivotal role within destinations’ strategic thinking, thanks to the emergence of new competitive realities as we enter an era where the Innovation Economy interacts with the Experience Economy. Our…

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11 May 2027

IMEX Frankfurt 2027, Germany

IMEX Frankfurt is where the global meetings, events and incentive travel industry comes together for the largest trade show of its kind in Europe. This is where you can walk through the world in a day, immerse yourself in the latest industry developments and ideas, and find yourself at the heart of the industry’s community.

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GCB’s Meetings Ecosystem Map

The German Convention Bureau has created the world’s first detailed national map that identifies centres of scientific and technological research expertise and links them with key meetings infrastructure, enabling associations and other conference decision-makers to more effectively plan events taking into account intellectual capital criteria.

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9 May 2027

AIPC Sales & Marketing Summit, Frankfurt, Germany

The AIPC Sales & Marketing Summit is designed specifically for commercial leaders and senior professionals working in convention centres and venues who are responsible for driving revenue, market positioning and client relationships. Participants gain insights into current issues, industry trends and key customer perspectives, helping them prepare for the intense competition on the show floor.

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6 December 2026

ICCA Association Pharmaceutical Compliance Masterclass, Düsseldorf, Germany

The ICCA Pharma Compliance Training takes place for the first time in December 2026, bringing together representatives of medical and pharmaceutical associations for two intensive days of learning, exchange and best‑practice sharing in Düsseldorf, a dynamic healthcare and life sciences hub. Open to association professionals who are event leads and meet the criteria.

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Canadian Legacy & Impact Study Impresses Academic Leaders

Founder and Chair of the Centre for Events and Festivals, Dr Mike Duignan provides academic credibility to the recently released Canadian Legacy & Impact Study Final Report, stating, “This is a simple but rigorous framework of legacy drivers.” Duignan argues that there is a critical need for alignment between governments, DMOs, event owners and organisers,…

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Partnership Starts with Understanding Each Other and Being Intentional About It

Drawing on decades of experience representing associations, Thomas Reiser argues the most successful destinations are no longer simply selling venues and hotel rooms; they are becoming strategic partners that help associations advance their missions, connect with local expertise and create lasting impact. Stronger collaboration between associations and destinations has never been more important.

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Sustainable Event Goals: Collaborative Project Ties Business Events Impact to UN SDGs

The Sustainable Event Goals are 13 interlinked goals designed to minimise negative environmental and social impacts while maximising positive economic outcomes, and translating the United Nations Sustainable Development Goals (SDGs) into clear, actionable, event-specific guidance for organisers, suppliers, destinations, and partners across the global Business Events ecosystem. From Kenes Group…

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IFAT Munich 2026 and the Rise of the Global Associations Commons

From Associations Commons, by Peng Ee Ooi: By every traditional measure, IFAT Munich 2026 is already a success story. The 2026 edition runs from May 4–7, 2026, celebrating its 60th anniversary, the event features 3,400 exhibitors and attracted 142,000 visitors from 170 countries, utilizing 300,000 square meters of space to showcase advancements in water, sewage,…

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Routes World Diverts 2026 Conference From Riyadh to Frankfurt

Saudi Arabia has invested billions to become a global meetings hub, but Routes World’s decision to move its flagship event to Frankfurt shows attendee confidence can outweigh even the most ambitious destination strategy. It will now run October 21–23 at Messe Frankfurt, instead of October 27–29 at Riyadh Front Exhibition and Conference Center. From Skift…

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German Convention Bureau’s 2025/26 Meeting & EventBarometer Is Released

Germany continues to strengthen its position as a leading destination for international meetings, congresses and events. The MICE sector remains stable, reinforcing the value of personal connections and strong networks. Despite global market pressures, Germany’s event industry continues to demonstrate resilience, adaptability, and a strong focus on quality and international appeal.

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IMEX Frankfurt 2026: From Place Leadership to Association Strategy, Shaping the Future of Events

IMEX is set to bring a fresh perspective to destination strategy with the IMEX Place Leaders Forum on 19 May, bringing together senior executives from the Business Events community with policymakers and policy influencers, examining how place leadership is evolving to reflect the growing complexity of city and national economic decision-making. From HQ Magazine…

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A First Look at IMEX Frankfurt Education Program

From Boardroom: The first details of the IMEX Frankfurt education program reveal a learning lineup designed to meet the industry exactly where it is today—and where it’s poised to thrive in the future. The program is rooted in real-world examples and shaped by the here and now, as IMEX’s Head of Programming explains…

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German Convention Bureau Releases Latest ebx.lab Report on Future Evolution of Meetings

This white paper is a timely contribution to the business events ecosystem. The insight gained from three ebx.lab editions is clear: the challenges facing stakeholders across the business events ecosystem are far more similar than expected, and the most effective solutions emerge where knowledge, data, perspectives, and resources are brought together through genuine collaboration.

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Germany’s Messe Industry Reports €30 Billion Annual Direct Impact

The German Trade Show industry contributes around €30bn annually to Germany’s economic output and safeguards at least 280,000 jobs, according to a recent report from the economic research institute Prognos, commissioned by the Association of the German Trade Fair Industry (AUMA). The study is based on surveys of over 33,700 visitors and 17,700 exhibiting companies…

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Eva Klinger

Director Sales & Marketing Guest Events, Messe Frankfurt

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Eva started her career in the travel industry working as a Manager/Director for Thomas Cook and American Express Business Travel. After 6 years abroad in Ghana and Malta as an expatriate and family time she started working for Messe Frankfurt visitor services in 2006. After different roles and accompanying various projects within the visitor service…

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